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Ogilvy On Advertising In Digital Age

David Ogilvy is remembered as one of the most influential admen of all time. His bestselling book Ogilvy on Advertising gave no-nonsense;

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Ogilvy On Advertising

David Ogilvy is well known and respected as the most successful adman of all time. His bestselling book, Ogilvy on Advertising, gives;

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Digital Advertising

24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as;

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Digital Advertising and Marketing Communication

Digital Advertising is an effective strategy for marketing. In the modern age, digital advertising is the most visible form of advertising;

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The King Of Madison Avenue

Famous for his colorful personality and formidable intellect, David Ogilvy transformed the advertising world. This work describes the;

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Spending Advertising Money in the Digital Age

to concentrate on, and how to allocate the budget between them. Spending Advertising Money in the Digital Age also has contributions from;

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Digital Writing

, the philosophy of technology, and digital media theory. Special emphases are also placed on preparing for writing, marketing, and;

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Advertising Account Planning

Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even;

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Advertising Account Planning

Although there are numerous advertising texts available to the advertising student today, few focus solely on account planning and even;

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Digital Advertising

informative, this book offers the big picture on the world of digital advertising today and looks at its possibilities for tomorrow. It is ideal;

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Advertising in a Digital Age

revolutionized how marketers target and capture audiences; don't be left behind! Advertising in a Digital Age can help you understand this market so you;

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Commercial Communication in the Digital Age

In today's digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media;

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Media Criticism in a Digital Age

Media Criticism in a Digital Age introduces readers to a variety of critical approaches to audio and video discourse on radio, television;

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Marketing Strategy in the Digital Age

known as the industrial age and the digital age. In the age of digital society, all CEOs, CMOs and senior marketing executives must consider how;

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Advertising in MENA Goes Digital

. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and;

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Advertising in MENA Goes Digital

. Advertising in MENA Goes Digital draws on empirical research and theories to explore how the adoption of digital technology in the Middle East and;

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Handbook of Research on Effective Advertising Strategies in the Social Media Age

social media age, advertising agents are creating new strategies that best suit changing consumer relationships. The Handbook of Research on;

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King Of Madison Avenue

Famous for his colorful personality and formidable intellect, David Ogilvy left an indelible mark on the advertising world, transforming it;

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Advertising

understand how marketing industries work in the digital age, particularly in their uses and abuses of Big Data. Most importantly, it awakens us to;

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Strategic Advertising Mechanisms

(P&G, Bates, Ogilvy or Euro) in the history of modern advertising. Primary readership will be among practitioners, researchers;

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Digital Dawn in Adland

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study;

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Digital Dawn in Adland

Drawing on a unique study of Australian advertising agencies at the dawn of the digital era, this book provides a hitherto unexplored study;

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Native Advertising

explores the rise of this exhilarating new channel - its impact on the digital media space, and what marketers and businesses need to know about it;

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Humor in Advertising

appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining;

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Political Advertising in the United States

Authored by the co-directors of the Wesleyan Media Project with unique access to the most extensive and authoritative data on all aspects;

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Political Advertising in the United States

Authored by the co-directors of the Wesleyan Media Project with unique access to the most extensive and authoritative data on all aspects;

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Personalized Digital Advertising

This is the first plain-English, 100% practical guide to supercharged digital advertising personalization: what's here, what's next, and;

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