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Humor in Advertising

Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new;

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Advertising in MENA Goes Digital

constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism;

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Advertising in MENA Goes Digital

constituents such as humor, religion and gender, political advertising driven by the new wave of democracy in the region and digital activism;

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Laugh and Get Rich

serve as a blueprint for business success while you enjoy the process. Improve your organization by understanding inclusionary humor and other;

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Structural Ambiguity in English

language, usage, pragmatics, communication, natural language processing, editing, and humor studies as well as those in marketing, advertising, or;

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Comedy Writing Secrets

Become the funniest person in the room! With Comedy Writing Secrets, 2nd edition, you can master the fundamentals of humor writing and turn;

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Television as an Instrument of Terror

. They cover such varied forms of mass communication as television, the comics, advertising, humor, and fads, foods, and artifacts. Some of the;

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising and Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising indu;...

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Authenticity in Advertising

Due to negative consumer reactions towards advertising, authenticity has become one of the key words;...

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Advertising, Culture & the Law

Advertising plays a central role in consumer capitalism, and many students of contemporary society h;...

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...

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Ads, Fads And Consumer Culture

Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, Second Edit;...

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Feminists, Feminisms, and Advertising

Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashe;...

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