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Formula Marketing

growth to any company. James Hedgecock, Vice President of Business Development, Dimension One SpasFormula Marketing takes the;

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Enterprise Marketing Management

A groundbreaking paradigm that takes a scientific approach to marketing practice Top executives at the renowned Zyman Marketing Group;

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The Reinvention of Marketing

Nadler, Marketing Communications Manager-MINI USA; Clayton Ruebensaal, Vice President Global Marketing-The Ritz-Carlton Hotel Company; Simon;

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Where Sport Marketing Theory Meets Practice

As SMA President and host of SMA II, the second annual SMA Conference, it gives me great pride to share this book with members of the;

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Guerrilla Marketing Field Battle Guide

-tested, and ready to employ. The Father of Guerrilla Marketing, Jay Conrad Levinson, and Jeannie Levinson, President of Guerrilla Marketing;

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Optimal Database Marketing

, Executive Vice President, Boardroom Inc., 2000 DMA List Leader of the Year and DMA Circulation Hall of Fame Inductee This book is well written;

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Reinventing Interactive and Direct Marketing

in direct marketing, including: John Greco, President of the Direct MarketingAssociation: How to Market Directlyor Be Left BehindProfessor Don;

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Marketing the Unknown

Marketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon;

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The Online Advertising Playbook

generation and customer acquisition to driving trial and loyalty. -Tim Kopp, Vice President, Global Interactive Marketing, The Coca-Cola Company To;

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Pharmaceutical Marketing in the 21st Century

21st Century include these among others: William R. Mattson, Jr. (President, The Mattson Jack Group, St. Louis) and Evan G. Dick (Vice;

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The Marketing of the President

love this material. --Conservative Review The Marketing of the President documents how political candidates are marketed by the same;

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Marketing Your Dreams

and Life Lessons from Bill Veeck, Baseball's Marketing Genius. Williams, senior vice president of the NBA's Orlando Magic, insists that;

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Donald Trump and the Branding of the American Presidency

This book argues that Donald Trump's election and Presidency represent the triumph of marketing, branding and segmentation in American;

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Marketing the Luxury of Interior Design

Danziger, president of Unity Marketing, is known for, this book identifies the best clients for interior designer services and reveals how to reach;

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The Book Marketing COACH

. As the president and CEO of Outskirts Press, publishing and marketing coach Brent Sampson has seen first-hand what leads to successful self;

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How to Market Books

Publishing and President Elect of the International Publishers Association Over four editions, Alison Baverstock's How to Market Books has;

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Marketing Machine

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if;

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Marketing Machine

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if;

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A Cannes Lions Jury Presents: The Art of Branded Entertainment

conclusions in a series of essays authored by each juror. Contributors to 'The Art of Branded Entertainment': Monica Chun, President of PMK.BNC;

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Six Pixels Of Separation

The president of Twist Image identifies techniques used by successful internet capitalists to expand business and reach global audiences;

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Professional Services Marketing Handbook

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal;

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Professional Services Marketing Handbook

The market for professional services and consulting firms is changing, driven by evolving and more demanding client requirements. Legal;

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Marketing Is King

of work. -Dr. Denis Waitley, Author of Seeds of Greatness Of all the marketing books I have read, I find Ali's approach refreshing, remarkably;

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Sales, Marketing, and Continuous Improvement

. Sergesketter, vice president (retired), AT&T Forget the old-school approach to Sales and Marketing. These six winning practices put those departments;

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Key Marketing Metrics

Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them;

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Robin Hood Marketing

your message into their reporting. Katya Andresen is Vice President of Marketing at the charitable giving portal Network for Good, which;

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Marketing Strategy and Competitive Positioning

is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and;

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