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Marketing the Luxury of Interior Design

The traditional business of interior design has been disrupted in the face of growing competition, arising from retailers moving upscale;

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The New Luxury Experience: Creating the Ultimate Customer Experience

This professional book introduces marketing and luxury brand professionals to a new definition of luxury and the art of designing the;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury and Fashion Marketing

The globalization of the world's markets has forced luxury brands to, in turn, become global and accessible in many developing countries;

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Luxury Marketing: A Challenge for Theory and Practice

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that;

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Luxury Retail and Digital Management

manage luxury stores including analysis of location and design concept * Explores the selection, training and motivation of the staff;

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Best of Today's Interior Design

Tour the work of more than 70 interior decorators around the United States, visiting upscale rooms from luxury spa baths to grand living;

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Marketing Luxury Goods Online

The marketing of luxury goods faces a fundamental challenge: balancing sales growth against exclusiveness. In today's digital world, this;

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Cool Hotels Asia Pacific

Here is a book on hotels that offer the best in style, service and design--on the most luxurious hotels in the world! Luxury need not be;

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Luxury Wine Marketing: The art and science of luxury wine branding

Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts;

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Luxury Lies & Marketing

Uncovers the truth about luxury brand marketing and shows that like any other commercial brand, they manipulate and influence their;

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Developing Successful Global Strategies for Marketing Luxury Brands

of luxury consumers have affected the traditional dynamics of the luxury goods markets. These emerging issues have caused significant changes in the;

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Let Them Eat Cake

This book shows marketing professionals how to position their products to take advantage of the $77.7 billion luxury market. In Let;

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The Luxury Market in Brazil

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key;

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Entrepreneurial Essentials

. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;

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Entrepreneurial Essentials

. - Sales Management Tactics for the goal-oriented executive. - Executive Leadership. - Effective Marketing and Branding techniques - Design;

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Luxury Marketing Disrupted: Evolving from the 4Ps to the 4Es of Marketing

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Social Media Marketing by Russian Luxury Hotels. Before, during and after the Trip

Social Media Marketing by Russian Luxury is een boek van Miraziz Bazarov;

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Inside Luxury: The Growth and Future of the Luxury Industry

Despite the recent economic crisis experienced globally, the luxury industry has continued to grow through a combination of marketing;

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Global Marketing Strategies for the Promotion of Luxury Goods

is critical to the success of high-end brands. Global Marketing Strategies for the Promotion of Luxury Goods explores the latest promotional trends;

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The Luxury Strategy

Discover the secrets to successful luxury brand management with this bestselling guide written by two of the world's leading experts on;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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Building Consumer-Brand Relationship in Luxury Brand Management

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the;

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Signature Experience

challenge we underline is that the fashion and luxury organizations are usually divided into sylos (design, marketing, sales...) and more product;

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Luxury Brands in China and India

This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the;

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The Role of Marketing Capabilities in the Luxury Competitive Arena

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History of Interior Design

History of Interior Design is a comprehensive survey covering the design history of architecture, interiors, and furniture in civilizations;

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