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Advanced Theory and Practice in Sport Marketing

Advanced Theory and Practice in Sport Marketing is the first book to address this increasingly popular subject at an advanced level. Where;

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Where Sport Marketing Theory Meets Practice

more than three hundred sport marketing scholars, professionals, and students. -- From Richard Irwin's preface 'A Word From the President'.;

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Advanced Theory and Practice in Sport Marketing

chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry;

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Advanced Theory and Practice in Sport Marketing

chapter to encourage critical thinking and to relate theory to real-world practice, including case studies and insights from sports industry;

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Advanced Theory and Practice in Sport Marketing

in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory;

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Sport Marketing

reflection. UK-based examples are used throughout and the book successfully combines both theory and practice. The field of sport marketing;

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Emotional Influences on Sport Event Marketing

Management and marketing of sport events demand an interdisciplinary approach, where one major component is often underestimated if not;

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Global Sport Marketing

. The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory;

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Introduction to Sport Marketing

theory and frameworks to the unique sport industry environment; understand the best marketing approaches for non-profit, professional, and;

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Introduction to Sport Marketing

Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at;

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Strategic Sport Marketing

Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not;

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The Global Sport Economy

global sports economy works and what its main strategic challenges and opportunities are. Offering a balance between theory and practice, and;

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Routledge Handbook of Theory in Sport Management

Theory is an essential element in the development of any academic discipline and sport management is no exception. This is the first book;

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Digital Sport Marketing

Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This;

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Routledge Handbook of Sports Marketing

Sports marketing has become a cornerstone of successful sports management and business, driving growth in sport organisations and widening;

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Managing Sport Business

theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and;

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Managing Sport Business

theory and practice of sports management helps to explain the modern commercial environment that shapes sport at all levels and gives clear and;

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Strategic Sport Communication

management, marketing, and operation of sport organisations at all levels. It bridges theory and practice, providing the most comprehensive;

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Sport Tourism Destinations

development at sport tourism destinations Practical case studies in each chapter illustrate and highlight the links between sport tourism theory;

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Sponsorship in Marketing

Sponsorship of sports, arts or events can be a powerful form of marketing communication for businesses and organizations. This book;

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When Sport Meets Business

Written by European professors and focusing on the specificities of European sport, When Sport Meets Business analyses the growing;

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Managing Sport Business

and community organizations. This authoritative and comprehensive introduction to the theory and practice of sports management helps to;

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Understanding Sport Management

Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive;

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Understanding Sport Management

Sport management is a rapidly developing industry which continues to grow in size and scope on an international scale. This comprehensive;

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Business Of Sport Management

. Elegantly blending theory with practice, the text looks first at the distinctive context of sport organisations. It then examines the sport;

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The Business of Sport Management

practitioners in UK, Europe and Australia it is also of great interest to practitioners working in sport businesses.Blending both theory and practice;

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Sports Sponsorship And Marketing Communications

Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketing communication of brands that invest;

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