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Attention, Attitude, and Affect in Response to Advertising

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late;

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Attention, Attitude, and Affect in Response to Advertising

Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late;

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Advertising and Psychology (Rle Advertising)

of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation;

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The Psychology of Advertising

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts;

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The Psychology of Advertising

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts;

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Advertising and Psychology

of influencing the thought and behaviour of masses of people involves the application of such fundamental aspects of psychology as attention, motivation;

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Measuring Advertising Effectiveness

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology;

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Measuring Advertising Effectiveness

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology;

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Diversity in Advertising

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology;

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Handbook of Consumer Psychology

at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well;

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The Psychology of Advertising

. This book discusses key topics from the fields of social and consumer psychology. Important questions are addressed in the volume such as;

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Diversity in Advertising

This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology;

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Manual For The Study Of The Psychology Of Advertising And Selling

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Consumer Behavior and Advertising Involvement

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology;

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Consumer Behavior and Advertising Involvement

This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Scientific Advertising

"Claude Hopkins, the father of modern advertising techniques, believed that ""Advertising is salesmanship,"" and as such it should be;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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Global and Multinational Advertising

Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this;

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Advertising, Gender and Society

and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.;

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Advertising, Gender and Society

and professionals in the fields of psychology, gender and media studies as well as marketing, advertising and policy-making.;

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Television and Political Advertising: Volume I: Psychological Processes

, communication, and consumer psychology since it helps define future work on the relationship between television, politics, and the mind of the voter;

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