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The Attention Economy and How Media Works

conversation on what it will take for businesses to win in an attention economy, the advertising myths we need to leave behind and the scientific;

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Critical Political Economy of the Media

How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides;

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Critical Political Economy of the Media

How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides;

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Global Media Ecologies

ventures, co-productions and format franchising. These varied collaborations define the new global media economy and affect a shift across the;

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The Entertainment Economy

In The Entertainment Economy, Michael J. Wolf demonstrates that media and entertainment have moved beyond culture to become the driving;

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The Attention Economy

hence increasingly valuable commodity. To what degree is the attention economy a specific form of capitalist production? How does the attention;

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The Attention Economy

hence increasingly valuable commodity. To what degree is the attention economy a specific form of capitalist production? How does the;

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The Economics of Attention

for our attention amidst the din and deluge of new media. In such a world, intellectual property will become more central to the economy than;

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The Media Economy

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate;

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The Media Economy

The Media Economy analyzes the media industries and its activities from macro to micro levels, using concepts and theories to demonstrate;

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Vanity Fairs: Another View of the Economy of Attention

This book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic motive of the pursuit;

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Sharing News Online

and the news media internationally. News sharing plays important economic and cultural roles in an attention economy, recommending the stories;

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Hallyu 2.0

consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.;

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Hallyu 2.0

consumers through social media networks; and how scholars can analyze, interpret, and envision the future of this unprecedented cultural phenomenon.;

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Media and Revolt

In what ways have social movements attracted the attention of the mass media since the sixties? How have activists influenced public;

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Media Literacy - International Student Edition

. Author W. James Potter presents examples and facts to help students understand how the media operate, how they attract attention, and how they;

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The Informal Media Economy

How are grey market imports changing media industries? What is the role of piracy in developing new markets for movies and TV shows? How do;

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The Informal Media Economy

How are grey market imports changing media industries? What is the role of piracy in developing new markets for movies and TV shows? How do;

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The Media Economy

The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate;

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Media Law and Policy in Nigeria

This study of the state of media law in Nigeria contains analyses of the interplay of law, politics, the economy and other social factors;

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Rogue Money and the Underground Economy

accompanied by numerous controversies and misunderstandings about what it is, how it works, and how it relates to the underground economy and illegal;

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Handbook of Media Economics

economics that emphasizes political economy, merger policy, and competition policy Pays special attention to the economic influences of the;

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The Politics of Attention

model that traces public policies, public and media attention to them, and governmental decisions across multiple institutions. The Politics;

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Vanity Fairs

This book offers readers a comprehensive introduction to the economy of attention from the perspective of the basic motive of the pursuit;

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The Undercover Economist Strikes Back

holders, everyone must pay attention to how and why the global economy works the way it does.Enter Financial Times columnist and;

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Communication and Economic Life

When we talk about media and the economy, 'the economy' is usually understood as the macro economy or GDP, while 'the media' usually refers;

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Communication and Economic Life

When we talk about media and the economy, 'the economy' is usually understood as the macro economy or GDP, while 'the media' usually refers;

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