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American Patriotism and Corporate Identity in Automobile Advertising

The triumphal march of the automobile and its connection with American culture have often been acknowledged in scholarship. By contrast;

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American Automobile Advertising, 1930-1980

This book provides a comprehensive history of American automobile advertising over a half-century span, beginning with the entrenchment;

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Magazine Advertising in Life during World War II

support the war and reinforce the American way of life and its consumer culture by framing service, thrift, and utility in relation to patriotism;

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Patriotism Black and White

American civil religion unifies the nation's culture, regulates national emotions, and fosters a storied national identity. American civil;

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Corporate Power, American Democracy, and the Automobile Industry

corporation on American democracy. It offers the first book-length treatment of the power of the nation's largest industry. Drawing together the main;

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Corporate Power, American Democracy, and the Automobile Industry

corporation on American democracy. It offers the first book-length treatment of the power of the nation's largest industry. Drawing together the main;

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Principles Of Corporate Communication

This work provides up-to-date, scientifically based models to analyze corporate image and corporate identity, plus techniques to improve;

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Testimonial Advertising in the American Marketplace

social identity, advice, community, celebrity, and the consumption of brand-name goods and services.;

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AMERICAN CORPORATE IDENTITY 98

AMERICAN CORPORATE IDENTITY 98;

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Creating Corporate Reputations

, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting experience;

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Creating Corporate Reputations

, and minor corporate identity change. Drawing on more than fifteen years of academic research, executive seminars, and consulting;

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Advertising Slogans of America

A one-of-a-kind compilation-the largest in print-of 15,000 advertising slogans that have appeared in the American media during the past;

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Advertising and Culture

This unique collection of essays explores postmodern American culture and the shaping influence of advertising. Using contemporary theory;

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American Identity and the Politics of Multiculturalism

The civil rights movement and immigration reform transformed American politics in the mid-1960s. Demographic diversity and identity;

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American Identity and the Politics of Multiculturalism

The civil rights movement and immigration reform transformed American politics in the mid-1960s. Demographic diversity and identity;

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The Corporate Brand

brands to build and maintain both corporate identity and reputation.;

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The Puritan Origins Of American Patriotism

, American patriotism still reflects its origins in the seventeenth century. By encouraging cohesion in a nation of diverse peoples and inspiring;

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Masters of Advertising Copy

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death;

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Masters of Advertising Copy (RLE Marketing)

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death;

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Advertising and Propaganda in World War II

identity. In this groundbreaking book, David Clampin looks at the images, campaigns and slogans which helped to form the fabled 'Blitz spirit;

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The Automobile and American Culture

The Automobile and American Culture is the most comprehensive study of its subject ever published. Integrating scholarly and popular;

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Intricacies of Patriotism

, and the identity of groups. The different understandings of patria in this collection are examples of employing patriotism to advance the;

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Wrong Turn on the Information Superhighway

Offers a critique of the role of the Internet in American schools. Investigates the advertising campaigns and other corporate maneuvers;

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Discourse, Identities and Genres in Corporate Communication

The studies collected in this volume contribute to shedding light on the multi-faceted complexity and stratification of identity within the;

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Living Up to the Ads

In Living Up to the Ads Simone Weil Davis examines commodity culture's impact on popular notions of gender and identity during the 1920s;

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Flagging Patriotism

? Drawing upon their extensive experience with South American, European, and Middle Eastern societies, the authors have written a long engagement;

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Flagging Patriotism

? Drawing upon their extensive experience with South American, European, and Middle Eastern societies, the authors have written a long engagement;

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