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Advertising Slogans of America
A one-of-a-kind compilation-the largest in print-of 15,000 advertising slogans that have appeared in;...
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Advertising and Propaganda in World War II
The Blitz- the period of Nazi bombing campaigns on civilian Britain during World War II- was a forma;...
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Proverbs Are Never Out of Season
This book takes an engaging look at the significance of traditional proverbs and their variation in ;...
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On Aesthetic and Cultural Issues in Pragmatic Translation
This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and;...
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Antique Phonograph Advertising, an Illustrated History
In this, their fifth collaboration, award-winning authors Timothy C. Fabrizio and George F. Paul exa;...
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The Handbook of Slogans
Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogan;...
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Ads, Fads And Consumer Culture
in America. New material includes classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new;
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Personalities and Products
several prominent individuals have made to advertising in America. The work opens with a discussion of Colonial advertising and the printers, such;
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Advances in Advertising Research (Vol. VII)
continents, including Europe, North and South America, Asia, and Australia.;
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Can't Buy Me LikeSuperior Results
Today's brands face an apparent choice between two evils: continue betting on their increasingly ine;...
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Using Lacuna Theory to Detect Cultural Differences in American and German Automotive Advertising
campaigns in America and Germany. It sets out to investigate how lacuna theory can be used to show that advertisements reflect a specific cultural;
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Imaging in Advertising
of advertising in shaping culture in 21st century America.;
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Imaging in Advertising
of advertising in shaping culture in 21st century America.;
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The Unwinding
collages made from newspaperheadlines, advertising slogans, and song lyrics. Packer's novelistic and kaleidoscopic history of the new America;
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Advertising the American Dream
Dream seemed threatened. Advertisers may only have dimly perceived the profound transformations America was experiencing. However, the;
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Soap, Sex And Cigarettes
in colonial times to the latest Web sites for advertising agencies, Soap, Sex and Cigarettes explores how advertising grew in America, how products;
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Street-Smart Advertising
Even the most creative minds need stimulation. Inspiration can come from examples of exceptional wor;...
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The Globalization of Advertising
in Asia and South America. This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new;
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The Globalization of Advertising
in Asia and South America. This book offers a cutting edge overview of recent and current trends in the globalization of advertising and new;
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Advertising Organizations and Publications
Academy of Advertising), and pro-social organizations (Partnership for a Drug-Free America)., With 27 entries from outside of the United States;
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From Propaganda to Persuasion
China's family planning slogans and posters, looked at over time, reflect an evolution in the commun;...
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American Patriotism and Corporate Identity in Automobile Advertising
received less attention, especially in American Studies. This study focuses on the connection between GM products and America and the fundamental;
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Breaking Up America
rejected mass marketing in favour of ever more aggressive target marketing. The text shows how advertisers feature America as a nation that;
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Breaking Up America
rejected mass marketing in favour of ever more aggressive target marketing. The text shows how advertisers feature America as a nation that;
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Principles of Marketing
Based on the premise that successful marketing is equal parts art and science, Principles of Marketi;...
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Green Advertising and the Reluctant Consumer
scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses;
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