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The Handbook of Slogans

Every Little Helps...Just Do It...Life's Good The ultimate guide to the world's greatest slogans. Renowned research scientist and;

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Slogans

Focusing on contexts of accelerated economic and political reform, this volume critically examines the role of slogans in the contemporary;

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From Propaganda to Persuasion

China's family planning slogans and posters, looked at over time, reflect an evolution in the communication approach used by the Chinese;

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Start Where You Are

compassion towards others. This book shows how we can 'start where we are' by embracing rather than denying the painful aspects of our;

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Advertising Slogans of America

A one-of-a-kind compilation-the largest in print-of 15,000 advertising slogans that have appeared in the American media during the past;

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The Practice of Lojong

Dharma slogans to develop compassion, equanimity, lovingkindness, and joy for others. Known as the lojong—or mind-training—teachings, these;

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On Aesthetic and Cultural Issues in Pragmatic Translation

This book focuses on the cross-cultural advertising communication and aesthetic issues of brands and brand slogans. Based on the pragmatic;

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Proverbs Are Never Out of Season

This book takes an engaging look at the significance of traditional proverbs and their variation in the modern world. From sales pitch to;

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Beyond Bumper Sticker Ethics An Introduction to Theories of Right and Wrong

more to the ideas behind these slogans--ideas that need to be sorted out before we make important moral decisions as individuals or as;

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Claims Und Slogans ALS Instrumente Der Strategischen Markenfuhrung

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Spain's logos and slogans from 1929 to 2012

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Texte 2

Texte 2 is the follow-up to Texte 1, another pocket-size volume presenting a mix bag from Bischofs exuberant collection of headlines;

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Lethal Logic

society. Who hasn't heard these engaging assertions, time and time again? Burned into the national consciousness by years of targeted;

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Advertising and Propaganda in World War II

The Blitz- the period of Nazi bombing campaigns on civilian Britain during World War II- was a formative period for British national;

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Russian Through Propaganda, Book 1

This new series of Russian textbooks is richly illustrated with Soviet-era propaganda posters, w;...

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Ik verf tot ik sterf

Bij een bedrijfs- of reclameslogan is de scheidslijn tussen 'tenenkrommend slecht' en 'stiekem best ;...

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Tippecanoe and Tyler Too - Famous Slogans and Catchphrases in American History

By necessity, by proclivity, by delight, Ralph Waldo Emerson said in 1876, 'we all quote'. But often the phrases that fall most readily;

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The Agenda

In Search of Excellence set the management programme for the 1980s. Michael Hammer's Reengineering the Corporation set the standard for the;

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Railroad Freight Car Slogans & Heralds

of the freight car. ;

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Sovereignty and Borders

subversives that will lead the land to become a mere footnote in the annals of history. Edger J. Burton explores how a nation that was once;

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Training In Compassion

(Rick Hanson, author of Buddha’s Brain)Lojong is the Tibetan Buddhist practice of working with short phrases (called "slogans;

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Intellectuals and the Communist Idea

Intellectuals and the Communist Idea describes how the Communist ideology penetrated into Czech culture and politics from the dawn of the;

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Englische Werbeslogans in Deutschland

Inhaltlich unveranderte Neuauflage. Als ich nach Deutschland kam, sprach ich nur Englisch - aber wei;...

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Of Mottos and Morals

. In Of Mottos and Morals: Simple Words for Complex Virtues, Martin explores the possibility that mottos themselves are worthy of serious thought;

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The Second World War

This book will support children as they: * Find out about wartime phrases and use them to write a;...

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The Second World War

This book will support children as they: * Find out about wartime phrases and use them to write a;...

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Digital Factories and Socio-technical Assemblies

In what sort of assemblages, the strategies and digital policies in organization are made? Beyond digital mantras and management slogans;

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