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Testimonial Advertising in the American Marketplace

This collection brings together essays that explore the history and practices of testimonial marketing in the United States from the mid;

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Testimonial Advertising in the American Marketplace

This book explores the history and practice of testimonial advertising in the United States from the mid-nineteenth century to the present;

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Advertising as Multilingual Communication

, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large multinational;

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Advertising as Multilingual Communication

, products, producers, advertising agencies and media are becoming internationalized. In the development of strategies that appeal to a large;

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As Long As We Both Shall Love

In As Long as We Both Shall Love, Karen M. Dunak provides a nuanced history of the American wedding and its celebrants. Blending an;

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As Long As We Both Shall Love

In As Long as We Both Shall Love, Karen M. Dunak provides a nuanced history of the American wedding and its celebrants. Blending an;

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Paid Attention

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade;

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Paid Attention

The advertising attention marketplace is a confusing and vast playing field where the rules have changed drastically over the last decade;

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Planning for Power Advertising

This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire;

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Marketing in Developing Countries

No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies;

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Advertising the American Dream

? Advertising the American Dream looks carefully at the two decades when advertising discovered striking new ways to play on our anxieties and to;

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Mechanical Man

This book is the definitive biography of the most influential American psychologist of his generation. As the founder of behaviorism, John;

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American Patriotism and Corporate Identity in Automobile Advertising

The triumphal march of the automobile and its connection with American culture have often been acknowledged in scholarship. By contrast;

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American Television News: The Media Marketplace and the Public Interest: The Media Marketplace and the Public Interest

prominence of the anchorman, a distinctly American development, and gave birth to the golden age of TV broadcasting, which featured hard-hitting;

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American Television News: The Media Marketplace and the Public Interest: The Media Marketplace and the Public Interest

prominence of the anchorman, a distinctly American development, and gave birth to the golden age of TV broadcasting, which featured hard-hitting;

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Pioneering African-American Women in the Advertising Business

, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals;

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Pioneering African-American Women in the Advertising Business: Biographies of Mad Black Women

, the contributions of African-American women to the advertising business have largely been omitted from these accounts. Yet, evidence reveals;

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The Diversity Recruitment Advertising Toolkit

The Diversity Recruitment Advertising Toolkit is an Essential Tool for Employers Striving for a Diverse Workforce. This 300-page directory;

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The Rise of Advertising in the United States

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from;

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The Rise of Advertising in the United States

In this unique work of scholarship, Edd Applegate surveys the key figures and events that transformed the American business landscape from;

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The Early Advertising Scene

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American;

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The Early Advertising Scene (RLE Marketing)

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American;

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The Advertising Agency (RLE Marketing)

was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies;

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Children's Food

The purpose of this book is to serve as essential reading for those innovating and marketing food products for children as well as those;

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The Strategy of Desire

was an Austrian-American psychologist and marketing expert known as the "father of motivational research." Dichter pioneered the application;

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The Advertising Agency (Rle Marketing): Procedure and Practice

was also one of the first to illustrate the vital part that advertising plays in the successful business, using six American advertising agencies;

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Hard Sell

domestic consumption were influenced by American advertising and commercial culture. In doing so, he challenges the way critics and historians have;

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