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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on television and new forms of advertising;

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Digital Advertising

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes;

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The Handbook of International Advertising Research

This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading;

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The Future of Advertising

Advertising Age is the world's most widely read resource for advertising industry news, information, and analysis. McGraw-Hill's new;

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades;

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Advertising Confluence

integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative;

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Advertising Today and Tomorrow (Rle Advertising)

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;

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Advertising and the World Wide Web

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial;

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Advertising and the World Wide Web

The chapters provide a wide-ranging view of issues addressing how advertisers can proceed on the Internet and World Wide Web. An initial;

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Advertising Today and Tomorrow

Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency;

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Advertising and Public Relations Research

concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information;

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Advertising and Public Relations Research

concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information;

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Advertising, Society and Consumer Culture

the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The;

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Advertising, Society, and Consumer Culture

the entire range of social, political, cultural, regulatory, and economic issues that surround advertising and its role in modern society. The;

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Advertising in Practice

Advertising in Practice chronicles the stories of 10 advertising professionals and how they began their careers within the industry. The;

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The Advertising and Consumer Culture Reader

society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are;

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The Advertising and Consumer Culture Reader

society. What, exactly, does advertising do? How and why do ads influence us? How does the advertising industry influence our media? These are;

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Planning for Power Advertising

This book is a step-by-step guide to producing a sound foundation for advertising: one that will serve as the springboard to inspire;

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New Directions In International Advertis

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas;

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Television and Political Advertising: Volume I: Psychological Processes

This volume represents one of the first major scholarly effort to unravel the psychological and symbolic processing of political;

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Advertising Handbook

The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and;

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Advertising, Promotion, and New Media

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media;

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Advertising, Promotion And New Media

Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media;

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Advertising Campaign Strategy

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;

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Television and Political Advertising: Volume Ii

This volume represents one of the first major scholarly efforts to unravel the psychological and symbolic processing of political;

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Buy This Book

Buy This Book is an important contribution to the history and understanding of consumption and advertising. This book brings together an;

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