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Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book;

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Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book;

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Research Methods and Techniques in Public Relations and Advertising

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The;

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Political Propaganda, Advertising, and Public Relations

Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as;

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Political Propaganda, Advertising, and Public Relations

Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as;

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Social Media And Strategic Communications

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic;

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Advertising and Public Relations Law

Responding to the interest in law courses for those involved in advertising and public relations, this book aims to show the issues that;

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MetricsMan

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the;

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and;

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and;

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Evaluating Public Communication

Coalition for Public Relations Research Standards; * an assessment of metrics that can inform evaluation, including digital and social media;

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Evaluating Public Communication

Coalition for Public Relations Research Standards; * an assessment of metrics that can inform evaluation, including digital and social media;

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The Fundamentals of Public Relations

research and the legal implications of public relations practice. Additional chapters are devoted to employee, media, community, consumer, and;

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Plunkett's Advertising & Branding Industry Almanac 2021

advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes;

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Career Opportunities in Advertising and Public Relations

Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed;

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Strategic Public Relations

practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies;

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The Mulligan Guide to Sports Journalism Careers

Looks at sportswriting and editing, investigative sports reporting, sports media relations, sports advertising, marketing, public relations;

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Public Relations And Marketing Communications

is for the public relations practitioners, sales and business people, and public relations/communication studies students who want to know the;

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Public Relations

history of public relations, academic research in the discipline, and the roles of public opinion, ethics, and the media in public relations. The;

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Campaign Strategies and Message Design

Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public;

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Public Relations Writing

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public;

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Propaganda and Public Relations in Military Recruitment

This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised;

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Law for Advertising, Broadcasting, Journalism, and Public Relations

extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas;

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Law for Advertising, Broadcasting, Journalism, And Public Relations

extensive experience teaching the communication law course, Law for Advertising, Broadcasting, Journalism, and Public Relations covers the areas;

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Deconstructing Public Relations

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing;

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Deconstructing Public Relations

This volume provides a critical look at public relations practice, utilizing case studies from public relations, advertising, and marketing;

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Coming out of the Closet

Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and;

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