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The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The;
Vergelijkbare producten zoals Research Methods and Techniques in Public Relations and Advertising
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book;
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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book;
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, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;
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, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;
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Coalition for Public Relations Research Standards; * an assessment of metrics that can inform evaluation, including digital and social media;
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Coalition for Public Relations Research Standards; * an assessment of metrics that can inform evaluation, including digital and social media;
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has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and;
Vergelijkbare producten zoals A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation
has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and;
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research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING;
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Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as;
Vergelijkbare producten zoals Political Propaganda, Advertising, and Public Relations
Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as;
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Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public;
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is for the public relations practitioners, sales and business people, and public relations/communication studies students who want to know the;
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Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic;
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Responding to the interest in law courses for those involved in advertising and public relations, this book aims to show the issues that;
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MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the;
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Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers;
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advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes;
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Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed;
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of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis;
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Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and;
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research and the legal implications of public relations practice. Additional chapters are devoted to employee, media, community, consumer, and;
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In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer;
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of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range;
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of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range;
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This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great;
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