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Research Methods and Techniques in Public Relations and Advertising

The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The;

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Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book;

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Advertising and Public Relations Research

Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Qualitative Research Methods in Public Relations and Marketing Communications

, undertaking and writing about qualitative research in public relations and marketing communications. Through clear explanations and illustrations, the;

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Evaluating Public Communication

Coalition for Public Relations Research Standards; * an assessment of metrics that can inform evaluation, including digital and social media;

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Evaluating Public Communication

Coalition for Public Relations Research Standards; * an assessment of metrics that can inform evaluation, including digital and social media;

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and;

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A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation

has been updated to provide you with the necessary understanding of the problems and promises of public relations research, measurement, and;

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

research, data and analytic techniques with one of today's leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING;

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Political Propaganda, Advertising, and Public Relations

Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as;

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Political Propaganda, Advertising, and Public Relations

Public Relations: Emerging Research and Opportunities is an essential reference source that discusses public opinion on policies as well as;

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Campaign Strategies and Message Design

Moffitt provides the strategies, decision-making approaches, and the message composition techniques needed to conduct successful public;

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Public Relations And Marketing Communications

is for the public relations practitioners, sales and business people, and public relations/communication studies students who want to know the;

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Social Media And Strategic Communications

Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic;

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Advertising and Public Relations Law

Responding to the interest in law courses for those involved in advertising and public relations, this book aims to show the issues that;

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MetricsMan

MetricsMan presents opinions, insights, and best practices of public relations and social media research and measurement. It discusses the;

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Managing Public Relations

Unifies social science research and management theory with public relations techniques to provide a solid theoretical foundation. Covers;

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Plunkett's Advertising & Branding Industry Almanac 2021

advertising on radio and television to direct mail, from online advertising to branding, public relations and paid search inclusion. Analysis includes;

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Career Opportunities in Advertising and Public Relations

Career Opportunities in Advertising and Public Relations, Fourth Edition profiles more than 80 jobs. Each entry provides detailed;

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Strategic Public Relations Management

of research and planning techniques, providing updated research methods that make use of the Internet and programs aiding data entry and analysis;

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Practioner's Guide To Public Relations Research, Measurement And Evaluation

Provides the business reader with the necessary understanding of the problems and promises of public relations research, measurement, and;

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The Fundamentals of Public Relations

research and the legal implications of public relations practice. Additional chapters are devoted to employee, media, community, consumer, and;

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Advertising

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer;

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Fundamentals Of Advertising

of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range;

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Fundamentals of Advertising

of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range;

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Using Qualitative Research in Advertising

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great;

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