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In Defense of Advertising

A theoretical defense of advertising, this book is based on the philosophy of Ayn Rand and the econo;...

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In Defense of Negativity

Americans tend to see negative campaign ads as just that: negative. Pundits, journalists, voters, an;...

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Made You Look

THE kids' survival guide to advertising, revised and updated for the digital age. Ads are everywher;...

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Advertising Research

This book compiles the best research reports presented at the 7th ICORIA - International Conference ;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Concise Encyclopedia of Advertising

At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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Advertising Theory

Advertising Theory provides detailed and current explorations of key theories in the advertising dis;...

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The Business of Advertising (Rle Advertising)

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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Advertising and Popular Culture

Is it possible that consumers exploit advertising even more so than advertising exploits and influen;...

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Advertising, Culture & the Law

Advertising plays a central role in consumer capitalism, and many students of contemporary society h;...

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Advertising in Modern and Postmodern Times

How does advertising position itself in consumer culture? In what ways does it 'create' desire and w;...

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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Global Advertising Practice in a Borderless World

Cultural and regional differences in creating and managing advertising require unique responses to a;...

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The insiders' guide to advertising

Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising indu;...

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and ;...

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Authenticity in Advertising

Due to negative consumer reactions towards advertising, authenticity has become one of the key words;...

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The Business of Advertising

The Business of Advertising outlines the practice of the advertising trades, some of the more import;...

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The Early Advertising Scene

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume pro;...

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The Early Advertising Scene (RLE Marketing)

Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume pro;...

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Advertising Confluence

Advertising Confluence offers a unique blend of both traditional and contemporary social media ;...

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Advertising & Popular Culture

Advertising and marketing scholars offer some of their most instructive, stimulating, and entertaini;...

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The Globalization of Advertising

The role of advertising in everyday life and as a major employer in post-industrial economies is int;...

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The Globalization of Advertising

The role of advertising in everyday life and as a major employer in post-industrial economies is int;...

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Routledge Handbook of Political Advertising

This Handbook provides the most comprehensive overview of the role of electoral advertising on telev;...

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