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Color as a Method of Influence on Consumers

The main focus of this book is the use of color in advertising. The theoretical base of this research has been built upon perspectives;

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How Collages Reveal Your Deepest Thoughts

in consumers' minds. This thesis focuses on a visual-based view stating that brand knowledge is rather image-based as opposed to word-based;

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Visualizing Taste

modern world of the senses created by business. Ai Hisano reveals how the food industry capitalized on color, and how the creation of a new;

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The influence of Marketing practices on tourist quality of life

Quality of life, like marketing, is part of everyday life. The number of marketing messages that consumers are exposed to on a daily basis;

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Children- The Real Decision Makers

. They have a direct as well as an indirect influence on the purchase of consumer durables in a household. The research probes into the factors;

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Consumer Informational Privacy

outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the;

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An economic evaluation of nitrate in groundwater

water) or benefits to environmental amenities(nitrate-reduced water) becomes important (and may serve as a more effective method) in determining;

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Face Localization, Color Images and Postural Degradation

The present research explores experimental evaluation of the face localization method using skin color based approach and works on the;

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The influence of malinchismo on Mexican consumers

try to encourage the local consumption. This work addresses a variation of the country-of-origin topic that is known in Mexico as "malinchismo;

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Ethnic Matching

of students of color with teachers of the same race. Research shows that this method has a positive and long-term impact on the academic experience;

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Ethnic Matchingacademic Succepb

of students of color with teachers of the same race. Research shows that this method has a positive and long-term impact on the academic experience;

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Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments

the way consumers are and will be able to feel a product according to the reality it relies on. The book begins by defining and;

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Strategies and Tools for Managing Connected Consumers

digital marketplace as well as recent development and empirical research on consumer behavior. Featuring coverage on a broad range of topics such;

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Social Influence and Consumer Behavior

A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social;

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Social Influence and Consumer Behavior

A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social;

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The Color Revolution

A history of color and commerce from haute couture to automobile showrooms to interior design. When the fashion industry declares that lime;

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#Share

). A significant portion of eWOM occurs on social media platforms. Whether it is a status update to Facebook of an upcoming vacation, a picture;

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A Physical Approach to Color Image Understanding

The author presents a vision model that uses color information to interpret the effects of shading and highlights on a scene. Transcending;

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On the Genealogy of Color

In On the Genealogy of Color, Zed Adams argues for a historicized approach to conceptual analysis, by exploring the relevance of the;

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On the Genealogy of Color

In On the Genealogy of Color, Zed Adams argues for a historicized approach to conceptual analysis, by exploring the relevance of the;

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County of Origin Knowledge- Insights into Consumers' Knowledge

marketing scholars and professionals as well as students interested in international marketing. The book also serves as a solid literature review;

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Color in Food

Controlling, measuring, and designing the color of food are critical concerns in the food industry, as the appeal of food is chiefly;

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Color in Food

Controlling, measuring, and designing the color of food are critical concerns in the food industry, as the appeal of food is chiefly;

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The Science of Social Influence

The contributions to this volume capture the thrill of current work on social influence, as well as providing a tutorial on the scientific;

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Underserved Women of Color, Voice, and Resistance

Contemporary research on the lives and experiences of women of color tends to neglect the influence of women's perceived access to voice as;

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Consumer Behaviour & Rural Marketing in India

The ultimate objective of all production is consumption. A free market economy provides freedom to the consumers to buy and consume goods;

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Einde inhoud

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