new brand strategies in the digital era the evolution of consumers behaviour and its influence on traditional brand management online kopen

Ben je op zoek naar new brand strategies in the digital era the evolution of consumers behaviour and its influence on traditional brand management? Bekijk onze boeken selectie en zie direct bij welke webshop je new brand strategies in the digital era the evolution of consumers behaviour and its influence on traditional brand management online kan kopen. Ga je voor een ebook of paperback van new brand strategies in the digital era the evolution of consumers behaviour and its influence on traditional brand management. Zoek ook naar accesoires voor new brand strategies in the digital era the evolution of consumers behaviour and its influence on traditional brand management. Zo ben je er helemaal klaar voor. Ontdek ook andere producten en koop vandaag nog je new brand strategies in the digital era the evolution of consumers behaviour and its influence on traditional brand management met korting of in de aanbieding. Alles voor veel leesplezier!

New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management

Vergelijkbare producten zoals New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management

The Fluid Consumer

clear strategies to remain competitive and successful in the new digital era.;

Vergelijkbare producten zoals The Fluid Consumer

Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers;

Vergelijkbare producten zoals Fashion Promotion Building a Brand Through Marketing and Communication Basics Fashion Management

Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

For courses in brand management. Create profitable brand strategies by building, measuring, and managing brand equity Strategic;

Vergelijkbare producten zoals Strategic Brand Management: Building, Measuring, and Managing Brand Equity, Global Edition

Brand Management Strategies

Brand Management Strategies: Luxury and Mass Markets explains how a brand can successfully drive global business development. The text;

Vergelijkbare producten zoals Brand Management Strategies

Hispanic Marketing

Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its;

Vergelijkbare producten zoals Hispanic Marketing

Hispanic Marketing

Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its;

Vergelijkbare producten zoals Hispanic Marketing

Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional;

Vergelijkbare producten zoals Digital Disruption in Marketing and Communications: A Strategic and Organizational Approach

Digital Disruption in Marketing and Communications

This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional;

Vergelijkbare producten zoals Digital Disruption in Marketing and Communications

Consumer-Brand Relationships

branding activities on consumers' perception and evaluation of the underlying brand, they can effectively design and efficiently implement branding;

Vergelijkbare producten zoals Consumer-Brand Relationships

Advanced Digital Marketing Strategies in a Data-Driven Era

and knowledge discovery techniques applied to traditional and digital marketing strategies. The book analyzes how companies are adopting these;

Vergelijkbare producten zoals Advanced Digital Marketing Strategies in a Data-Driven Era

Brand Hate

This book focuses on the concept of brand hate and consumer negativity in today's digital markets. It explores the emotional detachment;

Vergelijkbare producten zoals Brand Hate

Brand Hate

This book focuses on the concept of brand hate and consumer negativity in today's digital markets. It explores the emotional detachment;

Vergelijkbare producten zoals Brand Hate

Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

Vergelijkbare producten zoals Building Consumer-Brand Relationship in Luxury Brand Management

Building Consumer-Brand Relationship in Luxury Brand Management

Relationship in Luxury Brand Management is a collection of innovative research that focuses on the conception and marketing of luxury as an experience;

Vergelijkbare producten zoals Building Consumer-Brand Relationship in Luxury Brand Management

Buy Now

, intimate relationships with consumers that normalize its outsized influence on our selves and our communities. She describes the brand’s focus on;

Vergelijkbare producten zoals Buy Now

Brand Meaning Management

identify future research issues on brand meaning management in B2B (vs. B2C) markets, and how multi-product firms manage the collective set;

Vergelijkbare producten zoals Brand Meaning Management

Experiential Marketing

studies, including four new chapters on the digital experience and merged realities, plus the experience economy and creative explosion of the;

Vergelijkbare producten zoals Experiential Marketing

Digital Trust

. Consumer trust is more important than ever, as digital platforms and social media have redefined the relationship between businesses and consumers;

Vergelijkbare producten zoals Digital Trust

Multichannel Marketing Ecosystems

showing the importance of digital marketing, the emphasis often remains on traditional media, with the most common social media channels being;

Vergelijkbare producten zoals Multichannel Marketing Ecosystems

Online Brand Communities

, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the;

Vergelijkbare producten zoals Online Brand Communities

Global Brand Management

perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.;

Vergelijkbare producten zoals Global Brand Management

Global Brand Management

perfect springboard for students to appreciate, enjoy and embrace the nuances and complexities of brand management on an international scale.;

Vergelijkbare producten zoals Global Brand Management

Cause Related Marketing and its Impact on Sale

decades across the globe, focuses on CRM practices and its impacts on the companies' sales. It will help in: a) devising better strategies for the;

Vergelijkbare producten zoals Cause Related Marketing and its Impact on Sale

Advances in Luxury Brand Management

Journal of Brand Management explores the complex relationships consumers tie with luxury, and the unique characteristics of luxury brand;

Vergelijkbare producten zoals Advances in Luxury Brand Management

Brand Love Is Not Enough: A Theory of Consumer Brand Relationships in Practice

relationships introduced in the 1990s. He introduces a new construct called brand's attitude, which complements the idea of brand image and introduces;

Vergelijkbare producten zoals Brand Love Is Not Enough: A Theory of Consumer Brand Relationships in Practice

Brand Management

Brand management is a field of marketing that deals with the analysis and planning of the perception of a brand in the market. One of the;

Vergelijkbare producten zoals Brand Management