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The influence of malinchismo on Mexican consumers

" (preference for foreign products over domestics). With the objective of determining the influence of malinchismo on Mexican consumers, this research;

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Mexican Waves

Mexican Waves is the fascinating history of how borderlands radio stations shaped the identity of an entire region as they addressed the;

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Consumer Informational Privacy

outline the main empirical findings regarding the influence of firms' privacy practices on consumers' behavior. In doing so, they examine how the;

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Hector P Garcia

Hector P. Garcia: Everyday Rhetoric and Mexican American Civil Rights examines the transition of Mexican Americans from political and;

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New Brand Strategies in the Digital Era. The Evolution of Consumers' Behaviour and its Influence on Traditional Brand Management

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Stone Trees Transplanted? Central Mexican Stelae of the Epiclassic and Early Postclassic and the Question of Maya Influence'

evidence of Classic Maya influence' on Central Mexican art during these periods. This book re-evaluates these claims via detailed comparative;

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The influence of Marketing practices on tourist quality of life

Quality of life, like marketing, is part of everyday life. The number of marketing messages that consumers are exposed to on a daily basis;

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Villa and Zapata

A fascinating history of the Mexican Revolution from the perspective of two of its legendary leaders--Francisco "Pancho" Villa and Emiliano;

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North to Aztlan

, and Mexican Americans were actors in United States history long before the national media began to focus on them--even long before an;

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#Share

of a laundry room makeover on Pinterest, or a YouTube video discussing the features on the new iPhone, consumers are turning to a variety;

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Haptic Sensation and Consumer Behaviour: The Influence of Tactile Stimulation in Physical and Online Environments

the way consumers are and will be able to feel a product according to the reality it relies on. The book begins by defining and;

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Mexican Ballads, Chicano Poems

Mexican Ballads, Chicano Poems combines literary theory with the personal engagement of a prominent Chicano scholar. Recalling his;

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Sausage Rebellion: Public Health, Private Enterprise, and Meat in Mexico City, 1890-1917

traditional Mexican method of preparing beef. Hispanic carne asada, thin cuts of freshly slaughtered meat cooked briefly on a hot grill, differed;

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Imagining la Chica Moderna

In the years following the Mexican Revolution, visual images of la chica moderna, the modern woman, au courant in appearance and attitude;

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The Course of Mexican Music

The Course of Mexican Music provides students with a cohesive introductory understanding of the scope and influence of Mexican music. The;

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Fair Trade Coffee

understanding of these factors could help the marketing of fair trade products in the Danish market. The thesis is based on an existing theory and an;

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Mexico, la patria

in Mexico during World War II and their impact on Mexican culture, charting the evolution of these campaigns through popular culture, advertisements;

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Analysis of Swedish consumers' attitude to Chinese food

The aim of this research is to find out what's attitude Swedish consumers have to Chinese food. The questionnaires based on the Food Choice;

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Revolution in Development

of postrevolutionary Mexico on the twentieth century's most important international economic institutions. Drawing on extensive archival research in Mexico;

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Revolution in Development

of postrevolutionary Mexico on the twentieth century's most important international economic institutions. Drawing on extensive archival research in Mexico;

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Consumer Behavior

This book illustrates the real behavior of everyday consumers and shows how marketers, consumer activists, and public officials influence;

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School Connections

overlooked in the literature on Mexican-descent youth: In what ways do peers and peer relationships influence the school performance of Mexican;

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Honorable Influence

shines the light of Christian faith on the field, revealing how marketers can avoid negative impact, and instead influence consumers to their;

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Mexican Americans Across Generations

with three generations of middle class Mexican American families, Vasquez focuses on the family as a key site for racial and gender identity;

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MEXICAN-ORIGIN PEOPLE IN THE UNITED STATES

The history of the United States in the twentieth century is inextricably entwined with that of people of Mexican origin. The twenty;

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Mexican-Origin People in the United States

The history of the United States in the twentieth century is inextricably entwined with that of people of Mexican origin. The twenty;

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Children- The Real Decision Makers

. They have a direct as well as an indirect influence on the purchase of consumer durables in a household. The research probes into the factors;

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