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Advertising as Communication

of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;

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Advertising as Communication

of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;

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Advertising as Multilingual Communication

globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns;

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Advertising as Multilingual Communication

globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns;

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Developing a Creative and Innovative Integrated Marketing Communication Plan

For advertising and marketing courses in the schools of business and journalism. Able to be used as both a stand alone item or a;

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Social Communication in Advertising

Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication;

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Dynamics of International Advertising

marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.;

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Advertising Principles & Practices

changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and;

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The Role of Ethics in Advertising and the Effects of Social Media

will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition, the study will examine the effects;

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Innovation in Advertising and Branding Communication

This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range;

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Law for Advertising, Broadcasting, Journalism, and Public Relations

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with;

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Law for Advertising, Broadcasting, Journalism, And Public Relations

This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with;

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Integrated Marketing Communication

Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written;

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Advertising

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically;

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Advertising

Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically;

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The Bare Bones Introduction to Integrated Marketing Communication

appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as;

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The Bare Bones Introduction to Integrated Marketing Communication

appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as;

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Strategic Advertising Mechanisms

mechanisms. The text explains from classic mechanisms such as Rosser Reeves's USP or Procter & Gamble's copy strategy to modern mechanisms;

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Advertising Campaign Strategy

How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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Advertising in MENA Goes Digital

explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;

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Advertising in MENA Goes Digital

explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;

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Dimensions of Advertising Theory and Practice in Africa

This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey;

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Branding & Advertising

This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.;

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Advances in Advertising Research (Vol. 1)

The goal of the book is to advance more systematic research in the fields of advertising and communication form an international;

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Psycholinguistic Phenomena in Marketing Communications

The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;

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Advertising Is Dead Long Live Advertis

As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more;

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