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of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;
Vergelijkbare producten zoals Advertising as Communication
of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication;
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globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns;
Vergelijkbare producten zoals Advertising as Multilingual Communication
globalized environment, from a communicative theory point of view, as well as from a close linguistic analysis of some major advertising campaigns;
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For advertising and marketing courses in the schools of business and journalism. Able to be used as both a stand alone item or a;
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Now available in a significantly updated third edition to address new issues such as the Internet and globalization, Social Communication;
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marketing as well as for introductory advertising, marketing or mass communication courses seeking to expand coverage of the international dimension.;
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changes in today's dynamic world of media and marketing communication as well as the implications of these changes to traditional practice and;
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will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition, the study will examine the effects;
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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range;
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This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with;
Vergelijkbare producten zoals Law for Advertising, Broadcasting, Journalism, and Public Relations
This exceptional new text offers an up-to-date and integrated approach to communication law. Written by two practicing attorneys with;
Vergelijkbare producten zoals Law for Advertising, Broadcasting, Journalism, And Public Relations
Integrated Marketing Communication introduces students to the principles and practice of integrated marketing communication (IMC). Written;
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Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically;
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Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically;
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appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as;
Vergelijkbare producten zoals The Bare Bones Introduction to Integrated Marketing Communication
appropriate media, and using the most advantageous communications approach. Advertising in today's economy crosses communication boundaries as well as;
Vergelijkbare producten zoals The Bare Bones Introduction to Integrated Marketing Communication
mechanisms. The text explains from classic mechanisms such as Rosser Reeves's USP or Procter & Gamble's copy strategy to modern mechanisms;
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How do you orchestrate the next great advertising campaign? Find out with ADVERTISING CAMPAIGN STRATEGY: A GUIDE TO MARKETING COMMUNICATION;
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The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;
Vergelijkbare producten zoals Psycholinguistic Phenomena in Marketing Communications
explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;
Vergelijkbare producten zoals Advertising in MENA Goes Digital
explores the evolution of advertising practices, audiences, digital media and communication technologies in increasingly complex MENA environments;
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This book brings together cutting-edge research by leading African communication and media theorists to provide a broad but detailed survey;
Vergelijkbare producten zoals Dimensions of Advertising Theory and Practice in Africa
This book presents a wide spectre of recent studies and works in the fields of branding, advertising and communication effects.;
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The goal of the book is to advance more systematic research in the fields of advertising and communication form an international;
Vergelijkbare producten zoals Advances in Advertising Research (Vol. 1)
The field of psycholinguistics and the application of psycholinguistic theory to advertising and marketing communication has become a topic;
Vergelijkbare producten zoals Psycholinguistic Phenomena in Marketing Communications
As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more;
Vergelijkbare producten zoals Advertising Is Dead Long Live Advertis
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