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As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more;
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This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas;
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where death is only one mistake away. Suffused with black humour, Rona Munro's play Long Time Dead is an expedition into ghosts frozen;
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What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes;
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contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long;
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Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource;
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In the long run we are all dead;
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The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the;
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, WRAP and Kinfolk are taking their places on shelves and coffee tables everywhere. Print is Dead. Long Live Print is an eye-opening look into;
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sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue;
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sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue;
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Banner advertising has come a long way since its humble beginnings centuries ago. Yes, that's right... centuries ;) ;
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of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;
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