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Advertising Is Dead Long Live Advertis

As conventional advertising channels become blocked, brands are beginning to renounce routine practice and take alternative and more;

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New Directions In International Advertis

This book addresses the need to move international advertising in new directions by summarizing existing knowledge in several areas;

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Long Time Dead

where death is only one mistake away. Suffused with black humour, Rona Munro's play Long Time Dead is an expedition into ghosts frozen;

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Digital Advertising

What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes;

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Current Research on Gender Issues in Advertising

contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long;

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101 Things I Learned in Advertising School

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource;

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In the long run we are all dead

In the long run we are all dead;

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Advertising and Market Power

The current debate over the economics of advertising has long focused on two questions. The first concerns the impact of advertising on the;

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Print Is Dead Long Live Print

, WRAP and Kinfolk are taking their places on shelves and coffee tables everywhere. Print is Dead. Long Live Print is an eye-opening look into;

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Advertising

sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue;

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Advertising

sociological approaches to advertising and, using historical evidence, demonstrates that a rethink of the analysis of advertising is long overdue;

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Banner Advertising

Banner advertising has come a long way since its humble beginnings centuries ago. Yes, that's right... centuries ;) ;

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What's in a Name?

of advertising in creating, building, and maintaining strong brands - the lifeblood of any long-term marketing campaign. The work is empirically based;

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