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Services and advertising effectiveness

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Advertising Research

advertising effectiveness are discussed, with contributions on advertising strategies and branding, advertising creativity, emotional and;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Social and Environmental Issues in Advertising

goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising;

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Social and Environmental Issues in Advertising

goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising;

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The Psychology of Advertising

Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to;

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Handbook of Research on International Advertising

The Handbook of Research on International Advertising presents the latest thinking, experiences and results in a wide variety of areas;

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Measuring Advertising Effectiveness

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology;

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Measuring Advertising Effectiveness

This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology;

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Guerrilla Advertising

In detailed chapters that cover everything from developing an advertising strategy to designing effective ads and copy, Levinson delivers;

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Marketing for Attorneys and Law Firms

, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the;

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Marketing for Attorneys and Law Firms

, and client and provider attitudes toward legal services. Part Two thoroughly examines various aspects of how clients select and evaluate the;

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Permission Marketing

improved marketing effectiveness in media introduces a fundamentally different way of thinking about advertising products and services. By;

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Mindful International Advertising

markets. Mindful advertising approaches, which segment cultural markets, use new information about foreign markets and recognize local audiences;

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Advertising

In today's cluttered media environment, advertisers are constantly in search of new ways to improve the strength and effectiveness of their;

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Advertising Financial Products and Services

takes a how-to approach, dealing with such topics as choosing media, creative thinking, designing and illustrating ads, and judging effective;

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How to Plan Advertising

formulating the core strategy, how to tranform that strategy into an inspiring brief, evaluating the effectiveness of advertising and the broader;

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Key Concepts in Marketing and Advertising

company and its products or services through paid channels. In other words, advertising is a component of marketing.;

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Advances in Advertising Research (Vol. VII)

Focusing on a range of advertising formats, this book provides international state-of-the-art research inter alia on the fast evolving and;

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Marketing Nonprofit Programs and Services

The most helpful blend of theory and nuts-and-bolts practice I've seen. - William E. Cameron, director, Philadelphia YMCA Management;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Advertising, Gender and Society

Advertising, Gender and Society explores contemporary social-psychological theory and original research that examines the portrayal;

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Effective Advertising

of advertising, Tellis's thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to;

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Effective Advertising

of advertising, Tellis's thoroughness and ability to understand and convey results of various experiments and statistical analyses helps the reader to;

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Advertising, Promotion, and New Media

technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective;

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Advertising, Promotion And New Media

technologies and how they can be used in marketing communications - essential information for any organization that wants to maintain an effective;

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Advertising Handbook

The Advertising Handbook is a critical introduction to the practices and perspectives of advertising. It explores the industry and;

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