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Convergence Marketing

Offering a common language, better processes, and a set of practical tools, Convergence Marketing ;...

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Information and Business Intelligence

This two-volume set (CCIS 267 and CCIS 268) constitutes the refereed proceedings of the Internationa;...

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Fundamentals of Mobile Marketing

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary busi;...

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Fundamentals of Mobile Marketing

The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary busi;...

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Convergence

Convergence offers the reader an insightful guide to the digital transformation of the communication;...

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Electronic Media Management, Revised

The fifth edition of a classic text features important updates that reflect the enormous changes tha;...

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Convergence Marketing

Today's consumer is a centaur: a new hybrid who's mastering the latest technologies, but is still dr;...

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The Handbook of Organic and Fair Trade Food Marketing

The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marke;...

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Guerrilla Marketing

Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform M;...

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Guerrilla Marketing

Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform M;...

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Celebrity, Convergence and Transformation

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics ;...

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Celebrity, Convergence and Transformation

Bringing together the latest thinking on both celebrity brands and celebrity culture from academics ;...

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Converge

The leaders of Razorfish share their strategies for merging marketing and IT To create rich, techn;...

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Political Marketing

Political marketing has become a global phenomenon as parties try to copy the market-oriented approa;...

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Mobilized Marketing

Mobile marketing is finally entering the forefront of the marketing realm. Megabrands are rolling ou;...

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Promotional Culture and Convergence

The rapid growth of promotional material through the internet, social media, and entertainment cultu;...

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Promotional Culture and Convergence

The rapid growth of promotional material through the internet, social media, and entertainment cultu;...

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Media Convergence Handbook

The Media Convergence Handbook sheds new light on the complexity of media convergence and the relate;...

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Convergence Foundations Of Topology

This textbook is an alternative to a classical introductory book in point-set topology. The approach;...

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Convergence Foundations Of Topology

This textbook is an alternative to a classical introductory book in point-set topology. The approach;...

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The Evolution of Public Management

This book addresses the convergence of public administration and business management concepts in pub;...

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Convergence Innovation in Asian Industries

This book deals with both the understanding of, and the explanation of, knowledge about the causes, ;...

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Convergence Innovation in Asian Industries

This book deals with both the understanding of, and the explanation of, knowledge about the causes, ;...

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The Convergence of Corporate Governance

Takes readers through an in-depth examination of many leading industrialized nations and identifies ;...

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Media Organizations and Convergence

This volume offers a timely examination of technology's impact on media companies and the results of;...

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