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Convergence Marketing
Offering a common language, better processes, and a set of practical tools, Convergence Marketing ;...
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Information and Business Intelligence
This two-volume set (CCIS 267 and CCIS 268) constitutes the refereed proceedings of the Internationa;...
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Fundamentals of Mobile Marketing
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary busi;...
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Fundamentals of Mobile Marketing
The convergence of the Internet and mobile telephony in the late 1990s produced a revolutionary busi;...
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Convergence
Convergence offers the reader an insightful guide to the digital transformation of the communication;...
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Electronic Media Management, Revised
The fifth edition of a classic text features important updates that reflect the enormous changes tha;...
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Convergence Marketing
Today's consumer is a centaur: a new hybrid who's mastering the latest technologies, but is still dr;...
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The Handbook of Organic and Fair Trade Food Marketing
The Handbook of Organic and Fair Trade Food Marketing provides a practical guide to successful marke;...
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Guerrilla Marketing
Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform M;...
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Guerrilla Marketing
Brand warfare is real. Guerrilla Marketing details the Colombian government's efforts to transform M;...
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Celebrity, Convergence and Transformation
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics ;...
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Celebrity, Convergence and Transformation
Bringing together the latest thinking on both celebrity brands and celebrity culture from academics ;...
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Political Marketing
Political marketing has become a global phenomenon as parties try to copy the market-oriented approa;...
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Mobilized Marketing
Mobile marketing is finally entering the forefront of the marketing realm. Megabrands are rolling ou;...
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Promotional Culture and Convergence
The rapid growth of promotional material through the internet, social media, and entertainment cultu;...
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Promotional Culture and Convergence
The rapid growth of promotional material through the internet, social media, and entertainment cultu;...
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Media Convergence Handbook
The Media Convergence Handbook sheds new light on the complexity of media convergence and the relate;...
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Convergence Foundations Of Topology
This textbook is an alternative to a classical introductory book in point-set topology. The approach;...
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Convergence Foundations Of Topology
This textbook is an alternative to a classical introductory book in point-set topology. The approach;...
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Media Convergence Handbook - Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence
The Media Convergence Handbook sheds new light on the complexity of media convergence and the relate;...
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The Evolution of Public Management
This book addresses the convergence of public administration and business management concepts in pub;...
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Convergence Innovation in Asian Industries
This book deals with both the understanding of, and the explanation of, knowledge about the causes, ;...
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Convergence Innovation in Asian Industries
This book deals with both the understanding of, and the explanation of, knowledge about the causes, ;...
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The Convergence of Corporate Governance
Takes readers through an in-depth examination of many leading industrialized nations and identifies ;...
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Media Organizations and Convergence
This volume offers a timely examination of technology's impact on media companies and the results of;...
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