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Global Advertising, Attitudes and Audiences

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The;

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Global Advertising, Attitudes and Audiences

Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The;

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Advertising in MENA Goes Digital

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;

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Advertising in MENA Goes Digital

An inside story of local, regional and global advertising in the Middle East. Grounded in empirical research and theories, this book;

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Kellogg on Advertising and Media

audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this;

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Feminists, Feminisms, and Advertising

advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color;

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Sexual Imagery Attitudes in Advertising

Sexual Imagery Attitudes in Advertising is een boek van Kevin Ann Kelsmark;

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Modern Advertising and the Market for Audience Attention

served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story;

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Modern Advertising and the Market for Audience Attention

served them crafted means of reliable access to and knowledge of audiences. This highly original and accessible book re-centers the story;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Advertising and Multilingual Repertoires: From Linguistic Resources to Patterns of Response

Advertising and Multilingual Repertoires explores advertising from the perspective of multilingual audiences. Santello introduces the key;

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Advertising, Gender and Society

in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the;

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Advertising, Gender and Society

in cultural and social contexts. The author thus examines the portrayal of gender in advertising, its effectiveness and effect on audiences and the;

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Mindful International Advertising

markets. Mindful advertising approaches, which segment cultural markets, use new information about foreign markets and recognize local audiences;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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Global Advertising Practice in a Borderless World

environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends;

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Newsjacking

creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed. Based on the;

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Advertising and Societies

Now in its second edition, Advertising and Societies: Global Issues provides an international perspective on the practice of advertising;

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Advertising Exposure, Memory and Choice

attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they;

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Advertising Exposure, Memory, and Choice

attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they;

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The Global Advertising Regulation Handbook

serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not;

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Global Advertising Regulation Handbook

serve multinational audiences worldwide, there is a concomitant need to understand culture, customs and regulation in the world markets. Not;

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The Globalization of Advertising

, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies;

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The Globalization of Advertising

, spatial organization and city geographies of global advertising agencies. The book demonstrates how teamwork in contemporary advertising agencies;

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Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global;

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Advertising and Cultural Politics in Global Times

Advertising and Cultural Politics in Global Times traces daringly transgressive convergences between cultural politics and global;

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Handbook of Research on International Advertising

research, culture and its impact on advertising effectiveness, online media strategy in global advertising, methodological issues in international;

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