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Sway

combination of strategy and tactics, the G.R.I.T. Marketing Method. This method is unique as it looks at marketing from the go-to-market strategy;

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Marketing Hospitality

more conventional organization than the first edition. The discussion of strategy, marketing planning and marketing organization;

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Enterprise Marketing Management

to engineer creativity. EMM, adopted by many Z-Marketing clients, is a proven strategy for transforming organizations and achieving bottom;

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Strategic Marketing

environment impacts on its organization before it can formulate a marketing plan. Subjects covered include: * marketing strategy

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Strategic Marketing

realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates;

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Strategic Marketing

realistic and successful marketing strategy to fit an organization, its resources and objectives, and the environment in which it operates;

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Nonprofit Marketing Best Practices

challenging economic climate, every nonprofit organization needs an organization-wide commitment to a comprehensive marketing strategy that increases;

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Marketing Manifesto

Marketing is key to the health and wealth of organizations and a vital component in business strategy. Despite the fact that it produces;

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AccountBased Marketing

base Develop an effective strategy to adapt ABM principles for your own organization with its own unique needs Integrate your sales and;

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Marketing Research

organization. This highly regarded text focuses on market intelligence, strategy, theory, and application and retains its coverage of the most advanced;

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An Eye Opener for Small Medium Enterprises (Sme's)

organization. The linkages for integration include the process selecting Marketing strategies and projects that best support the strategy of a;

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Everywhere

how to put your digital strategy at the center of how your organization communicates, operates, organizes itself, and creates value. * Develop;

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Retail Marketing Strategy

retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals;

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Retail Marketing Strategy

retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals;

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Scenarios in Marketing

creative, and they're set to do the same with marketing strategy. Read this book, and make sure it's your organization holding the brush.;

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Optimize

Attract, engage, and inspire your customers with an Optimize and Socialize content marketing strategy Optimize is designed to give;

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Marketing Aesthetics

By offering a strategy for managing a company's total aesthetic output and with chapters on consumer brands, service-based companies, and;

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Digital Marketing Management

the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data;

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Social Media Strategy

Social Media Strategy is your guide to practicing marketing, advertising, and public relations in a world of social media-empowered;

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Creating Customer Value Through Strategic Marketing Planning

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies;

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Creating Customer Value Through Strategic Marketing Planning

Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies;

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Marketing Research

organization. Macro-micro-macro in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on;

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Marketing Accountability

senior executives to measure the impact of marketing activities against the goals of an organization, and empower marketers to justify their;

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Successful Marketing Strategy for High-tech Firms

is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing;

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A Kind of Magic

Providing a completely new and fresh way of understanding the ANC by looking at the way the organization has marketed itself and built up a;

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The Six Disciplines of Agile Marketing

, approachable, and adaptable strategy for the implementation of Agile in virtually any marketing organization. The Six Disciplines of Agile;

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Strategic Marketing

of marketing strategy in an organization, and to evaluate its impact and contribution. This text is accompanied by an Online Resource Centre which;

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