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Marketing Aesthetics

By offering a strategy for managing a company's total aesthetic output and with chapters on consumer;...

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Personality, Design and Marketing

It is a marketing truism that products should be shaped around the preferences of customers, not des;...

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The Psychology of Design

Design plays an increasingly larger role today in creating consumer desire for products and liking f;...

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The Psychology of Design

Design plays an increasingly larger role today in creating consumer desire for products and liking f;...

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Marketing Literature and Posthumous Legacies

Literature is not only about aesthetics, but also almost equally about economics. The successful mar;...

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Aesthetic Clinic Marketing in the Digital Age

Social media provides a new way for aesthetic practitioners to connect with consumers and to differe;...

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Aesthetic Clinic Marketing in the Digital Age

Social media provides a new way for aesthetic practitioners to connect with consumers and to differe;...

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The Art Firm

The Art Firm explores the seemingly unorthodox alliance of the arts, management, and marketing. Art ;...

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Marketing Aesthetics

There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absol;...

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Geographical Aesthetics

Geographical Aesthetics places the terms 'aesthetics' and 'geography' under critical question togeth;...

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Geographical Aesthetics

Geographical Aesthetics places the terms 'aesthetics' and 'geography' under critical question togeth;...

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The Guru Guide to Marketing

How can I differentiate my products from the competition? Do customer retention and loyalty programs;...

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Consumer Value

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose o;...

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Consumer Value

As shoppers, what factors influence our decision to purchase an object or service? Why do we chose o;...

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Aesthetics

This book addresses a perennial challenge for product planners and designers alike: how to objective;...

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Routledge Companion To Aesthetics

The second edition of the acclaimed Routledge Companion to Aesthetics contains fifty-four chapters w;...

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The Routledge Companion to Aesthetics

The third edition of the acclaimed Routledge Companion to Aesthetics contains over sixty chapters wr;...

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The Routledge Companion to Aesthetics Third Edition

The third edition of the acclaimed Routledge Companion to Aesthetics contains over sixty chapters wr;...

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Activating Aesthetics

Activating Aesthetics addresses questions of aesthetics in various fields of education, with the aim;...

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Activating Aesthetics

Activating Aesthetics addresses questions of aesthetics in various fields of education, with the aim;...

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Cosmopolitan Aesthetics

New arts created in the context of new social realities are impacting our traditional ideas about ae;...

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Aesthetics of Everyday Life

As a new trend in aesthetics appearing concurrently in the West and the East in the last ten years, ;...

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Aesthetics A-Z

A concise yet thorough introduction to aesthetics in the form of an alphabetic guide. Written in a c;...

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Aesthetics and Arts Education

As art educators consider the relevance of a wide range of disciplines to the teaching of art, Aesth;...

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The Aesthetics of Wine

The Aesthetics of Wine shows that discussing wine within the framework of aesthetics both benefits o;...

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Aesthetics Revisited

The volume represents a selection of the articles which were presented at a colloquium on new resear;...

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Aesthetics and Design for Game -based Learning

Aesthetics and Design for Game-based Learning provides learning designers with insight into how the ;...

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