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Creating Value

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand;

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Creating Value The Theory & Practice

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand;

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Gamification and Consumer Engagement

shared value for customers and companies. Based on the constructs of shared value, consumer engagement and gamification, it creates a conceptual;

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Consumer Value

of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value;

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Consumer Value

of marketing and consumer behaviour. This ground-breaking, interdisciplinary book provides an innovative framework for the study of consumer value;

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Food Quality and Consumer Value

is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars;

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Food Quality and Consumer Value

is how close retailers actually come to fulfilling their customers' requirements. The concept of consumer value is one of the main pillars;

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The Retail Value Chain

strategic options open to companies. It covers retail structures, efficient consumer response, partnerships in retail value chains, demand;

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Exploring the Value of Electricity

Value of Lost Load (VOLL), consumer Willingness to Pay (WTP) to avoid outages, and consumer surveys are covered extensively. In addition, the;

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The Value of Luxury

and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;

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The Value of Luxury

and interact with it. It identifies the components of luxury value, as seen by consumers, and the most influential factors that shape these;

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Spend Shift

embracing both value and values Shows how post-crisis consumer expectations and behaviors will drive business decisions Draws on interviews with;

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The Value of Eco-Labelling

Which eco-labels and which place-of-origin labels add value to food items? Just how much value do they add? And for which consumers? This;

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The Influence of Values on Consumer Behaviour

promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. As such, it will;

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The Influence of Values on Consumer Behaviour

promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice. As such, it will;

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Women And Mass Consumer Society In Postwar France

marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through;

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Women and Mass Consumer Society in Postwar France

marketplace. Redefining needs and renegotiating concepts of taste, value and thrift, women and their families drove mass consumer society through;

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The New Rules of Retail

, preemptive distribution of value to precisely where and how the consumer wants it is vital, meaning that retailers and wholesalers must utilize all;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

research on topics relevant to consumer behavior, consumer psychology, consumer value, customer satisfaction, and loyalty and how best to utilize;

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Understanding The Hospitality Consumer

value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to;

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Understanding the Hospitality Consumer

value of consumer behaviour research as applied to the contemporary hospitality industry * Explores the challenges to traditional approaches to;

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Marketing and consumer preferences for inland fish in Punjab, Pakistan

consumer preferences for Inland fish were concerned, the estimated model was correctly specified. The value of R2 was 0.67 which was highly;

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Consumer Culture Theory

The chapters in this volume have been selected from the best papers presented at the 9th Annual Consumer Culture Theory Conference held at;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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Fashion Branding and Consumer Behaviors

Fashion Branding and Consumer Behaviors presents eye-opening theory, literature review and original research on the mutual influence;

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The Future of Competition

role of the consumer from passive recipient to active co-creator of value. Managers need a new framework for value creation. Increasingly;

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