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Marketing and the Common Good

, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By;

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Marketing and the Common Good

, in order to explore the wider relationship of marketing within the ethical and moral economy and its implications for the common good. By;

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Consumer Democracy

'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing;

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Consumer Democracy

'proper' political discourse and debate about the common good. Instead, Scammell argues that we should seek to understand it - to create marketing;

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Profit Brand

bottom-line results, and align the organization - including marketing - with common benchmarks that ensure that customers repeat purchase. It;

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Telemarketing Kills Kittens

of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many;

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Together for the Common Good

good from a wide range of viewpoints. How have thinkers like Aristotle and Edmund Burke talked about the common good in the past? Catholic;

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Common Good Law

A practical guide to the law and administration of common good property in Scotland. The text covers historical background; administration;

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Bad To Good Achieving High Quality & Imp

For decades, scholars have bemoaned the low relevancy and impact of most research in the leading journals in business, management, and;

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Business Ethics

Can business activities and decisions be virtuous? This is the first business ethics textbook to take a virtue ethics approach. It;

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Business Ethics

Can business activities and decisions be virtuous? This is the first business ethics textbook to take a virtue ethics approach. It;

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Social Responsibility, Entrepreneurship And The Common Good

An exploration of the interplay between social responsibility, entrepreneurship and the common good which is organized into four sections;

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Guerrilla Marketing for Nonprofits

cause again! --Kivi Leroux Miller, founder of Nonprofit Marketing Guide.com and author of The Nonprofit Marketing Guide: High-Impact, Low;

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The Definitive Guide to Direct and Interactive Marketing

We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alienates more customers than it wins. Good;

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Marketing Toolkit

business adviser who has first-hand experience of the most common pitfalls and errors. Contents: 1. The ten fundamentals of marketing; 2. The;

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The Entrepreneur's Guide to Marketing

same judgment and common sense. Everett to the rescue! He helps entrepreneurs position products in the market, then sell them effectively and;

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Marketing Management

mere description of marketing phenomena. By providing specific tools and decision frameworks, it prepares its readers to hit the ground running;

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Management and Marketing - With Mini - Dictionary of 1000 Common Terms

In over 70 units Management and Marketing teaches the essential language and terminology in each of the following areas: managing;

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Navigating the Common Good in Teacher Education Policy

Navigating the Common Good in Teacher Education Policy examines the changing relationships between the state and the common (or public;

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Navigating the Common Good in Teacher Education Policy

Navigating the Common Good in Teacher Education Policy examines the changing relationships between the state and the common (or public;

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How Does Societal Transformation Happen? Values Development, Collective Wisdom, and Decision Making for the Common Good

How Does Societal Transformation Happen? Values Development, Collective Wisdom, and Decision Making for the Common Good is a guide for;

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Changing Trends in Marketing Communications

: What are the non- traditional marketing communication techniques and what is their potential in Latvia and Lithuania? In addition, the two sub;

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Robin Hood Marketing

rules and provides entertaining examples and simple steps for applying the rules ethically and effectively to good causes of all kinds. The;

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The Graphic Designer's Guide to Creative Marketing

You know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic;

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Very Good Marketing

THE BOOK THAT WILL GET YOU TO YOUR 5 YEAR BUSINESS GOALIn what experts are saying is the framework that ''guarantees reliable growth for;

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All You Need is a Good Idea!

marketing resource will help any business stand out in the marketplace, build bigger market share, gain publicity, and scare the pants off the;

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The Common Good and Christian Ethics

The Common Good and Christian Ethics rethinks the ancient tradition of the common good in a way that addresses contemporary social;

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