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Profit Brand

Profit Brand offers a comprehensive metrics-based approach to branding that allows companies to link branding activities directly with;

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Level Up: 30-Day Guide to Pursue your Passion & Build your Brand to Make a Profit!

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Brand Challenge The

The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of sectors including;

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Brandization - Through Brand Extensions

Brand extension has been a major concern for many firms. It not only saves costs but can deliver a potential profit. There have been many;

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Branding For The Public Sector

How to apply for-profit marketing strategies to non-profit organizations Branding for the Public Sector presents powerful and effective;

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Building Your Brand

Your Brand: A Practical Guide for Non-Profit Organizations can help. This practical, user-friendly guide is specifically designed to help;

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Private Label Selling For Beginners

under their name. In this way, the brand name makes a profit and the inventor get more and more of their product to the market. An alternative;

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The New Global Brands

Whether you think it's a sad state of affairs or an incredible opportunity, the fact is that not-for-profit agencies like Doctors Without;

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Mission Metamorphosis

. Robin Ganzert took over the struggling animal safety and welfare non-profit American Humane, performing a fiscal and brand rescue, the charity;

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The Purpose Advantage

-driven brands today, to a step-by-step workshop on finding your own brand's reason for existing beyond profit, The Purpose Advantage explores how;

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Managing Customers for Profit

) is defined as the net present value of future profits from a customer. The beauty of the metric lies in the fact that it is forward-looking, unlike;

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Successful Branding

strong customer loyalty can be created, in turn allowing to profit from all the benefits a strong brand embodies. [...];

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Forest Fringe

Andy Field, Deborah Pearson and Ira Brand began Forest Fringe as a totally independent, not-for-profit space in the midst of the Edinburgh;

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CEO Branding

process, and demonstrates the many ways in which this 'human brand' affects the company in financial terms (such as performance, profit, and stock;

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CEO Branding

process, and demonstrates the many ways in which this 'human brand' affects the company in financial terms (such as performance, profit, and stock;

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Visual Identity

, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather;

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Visual Identity

, and even sounds. This practical guide explores visual identity from an organizational brand perspective (corporate, non-profit, etc.), rather;

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Introduction to Advertising

through to the consumers; Includes case studies in every chapter from big-named brands as well as smaller and non-profit organizations; Focuses on;

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Introduction to Advertising

through to the consumers; Includes case studies in every chapter from big-named brands as well as smaller and non-profit organizations; Focuses on;

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Analysis and Reduction of warranty cost

and to improve profit of an industry. It helps to create brand image of an industry and make it competent in market. Warranty policies decide;

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Magnetic Stories

Improve customer and employee loyalty with your brand stories Your brand is the stories people share about you when;

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Money-Raising Nonprofit Brand

Why commercial-style branding doesn't work for nonprofits and what does Taking its cue from for-profit corporations, the nonprofit world;

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Will Post for Profit

mistakes to avoid. Whether brand or influencer, just starting out or a well-seasoned social guru, Will Post for Profit will leave readers with;

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Human Resource Management in the Nonprofit Sector

. The authors consider the roles played by non-profit organizations in effective leadership and its development, developing the non-profit brand;

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Tanishq

The Tanishq brand belongs to the Tata group, and true to the group's policy, the brand aims at bringing in credibility and professionalism;

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Tomorrow People

GET TO KNOW YOUR FUTURE CUSTOMERS The future is a profit stream waiting to happen, but it takes careful observation and anticipation to;

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Optichannel Retail. Beyond the Digital Hysteria

. More and more brand manufacturers are now selling directly to consumers in their own stores and webshops. In the meantime, new technologies are;

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