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Very Good Marketing

businesses'', Very Good Marketing: for Small Business reveals the simple but groundbreaking system that supports every business leader to overcome;

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Changing Trends in Marketing Communications

of attention, the very well known saying "Money makes the world go round" can now be modified into "Attention makes the world go round." Such concepts;

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Writing Marketing

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees;

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Writing Marketing

Marketing is a very diverse discipline, dealing with everything from the costs of globalization to the benefits of money-back guarantees;

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Sustainable Development Marketing - Marketing for Sustainable Development

the quest for well-being set in the very foundations of the discipline. In a context that is marked by crises and much skepticism;

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Marketing

Electronic Inspection Copy avilable for instructors here 'A very good course support that also offers students interesting and updated case;

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Social Media Marketing

customers, a small voice can be heard exclaiming; who told you that was a good idea? The caveat to this contemporary tale is that for a very;

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Guerrilla Marketing for Nonprofits

Learn the Seven Golden Rules of fundraising success! Boost Public Awareness, Increase Effectiveness;...

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The Definitive Guide to Direct and Interactive Marketing

We've all been on the receiving end of bad direct marketing. It's a waste of time and money and alie;...

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The Art of Social-Network Marketing

of all types. By combining techniques specific to several individual social-media services into a very simple centralized marketing strategy, The;

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Binge Marketing

your story. Not just one episode, but as a loyal and committed reader, viewer or listener. Compare your brand with the scenario of a very good;

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The End of Marketing as We Know It

A former Coca-Cola marketing czar argues that a well-honed strategy is more important to success tha;...

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Creative Marketing Tools for Coaches

Professional coaches are often great at what they do, but hate or fear marketing their practice to c;...

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Marketing Management

The eighth edition of Marketing Management: A Strategic Decision-Making Approach, concentrates on ma;...

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Demarketing

solutions a product is offering. The mantra is always sell more . De-marketing tries for the very opposite. Why would a company actively try to;

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Demarketing

solutions a product is offering. The mantra is always sell more . De-marketing tries for the very opposite. Why would a company actively try to;

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Marketing Strategy for Medical Devices

and can be equally confusing. It consequently is very important to have a good and detailed marketing strategy to be able to succeed on the;

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All You Need is a Good Idea!

In All You Need Is a Good Idea, Jay Heyman shows you how to create powerful marketing and advertisin;...

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Managing Marketing Information (RLE Marketing)

A good marketing information system is an essential ingredient of all successful marketing. This boo;...

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The Graphic Designer's Guide to Creative Marketing

You know you've got the talent, now let them know it-your complete guide to finding, winning, and ke;...

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How Contemporary Publishers Reach Out to Their Customers

practices are identified. As there is very little literature on B2C e-marketing in the publishing industry, this dissertation sets out to offer;

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Robin Hood Marketing

Katya Andresen, a veteran marketer and nonprofit professional, demystifies winning marketing campaig;...

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Network Marketing Survival

-door calls, cold calling, etc. are just passe. Today, network marketing has gone online in a very large way.;

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Critical Thinking for Marketers, Volume I

All marketing actions, whether preceded by formal or informal decision-making processes, are based o;...

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International Marketing and Purchasing

The collection of papers presented in this volume are the results of research undertaken by a group ;...

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How To Write Marketing Copy That Gets Results

Whether producing sales leaflets, corporate brochures, newspaper advertising or business-to-business;...

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A Very Short, Fairly Interesting and Reasonably Cheap Book about Studying Marketing

to conventional textbooks, each book in the 'Very Short, Fairly Interesting and Reasonably Cheap' series takes a core area of the curriculum;

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