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reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing;
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reputations are enhanced, by the written word. Despite its importance, writing is rarely discussed, much less written about, by marketing;
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The Marketing Plan Handbook presents a streamlined approach to writing succinct, logical, and actionable marketing plans. Building on the;
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accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the;
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accessible writing style. While providing a comprehensive overview of 'classical' marketing, the book also covers 'new' marketing, including the;
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Publish with Purpose is unlike any other book you've read. Yes, it's a book on writing. Sort of... And it's also a book on marketing. Sort;
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A practical guide for developing and writing a strategic marketing plan for health and human service organizations, this comprehensive;
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setting. This book is a good overview of marketing as a discipline and provides insightful writing on the latest developments. The book can be;
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Offers a comprehensive interdisciplinary introduction to professional writing for different media, synthesising methods and ideas developed;
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writing style enhances student learning, geared towards non-native speakers of English. Including a range of European and global examples - both;
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writing style punctuated by the most recent marketing statistics and figures. A new appendix and exercises further prepare readers with the skills;
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Have a sales plan? Now you need a marketing plan. Written especially for small businesses, this Auth;...
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M.K. Williams has compiled 5 plus years of experience writing, publishing, and creating successful marketing campaigns for a multitude;
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explains how to create a distinctive edge through thought leadership and business writing. The ideal reader is a business owner who needs;
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A practical guide to the art of writing discusses the art and craft of writing nonfiction, including essays, memoirs, how-to guides, travel;
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A practical guide to developing and writing winning business and marketing proposals, this book covers all the basics, from picking the;
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; marketing design, which is a topic rarely covered; writing, which covers technical, practical, as well as, marketing aspects to writing; and life;
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Life writing is people-centered nonfiction writing. Not just autobiographical or biographical, life writing encompasses a broad range;
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approach. Marketing is known for its conversational writing style, ability to engage students through active learning techniques, and vivid;
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strategies; different approaches for different markets; and writing the marketing plan.;
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is an investigation into the most effective positioning of the marketing department within the organization and a step-by-step guide to writing;
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Zabin and co-author Gresh Brebach show how precision marketing can yield enormous business value. Writing in an engaging style that touches on;
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Popular with aspiring magazine writers as well as writing students, this complete guide provides tips on writing style, handling;
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A practical guide for developing a marketing plan for your small business. Marketing Plan Template: Writing Marketing Plans for Small;
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of the leading international business schools with a reputation for writing top-quality cases, this text is an invaluable resource for students;
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