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Marketing, Sales and Customer Management (MSC)

departments, who deal with marketing-related topics and are working in related fields. The integrated marketing, sales and customer management (MSC;

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The Oxford Handbook of Strategic Sales and Sales Management

, creating/delivering brand value, strategic customer management, sales and marketing relationships, global selling, and the change from;

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Customer Relationship Management

Companies need a new approach - customer relationship management, or CRM - to take advantage of the Web's unique ability to capture and;

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Customer Message Management

bridge the gap between sales and marketing. CUSTOMER MESSAGE MANAGEMENT does just that, eradicating the disconnect that for years has plagued the;

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Marketing Management

include: market segmentation; quality; customer service; brand equity; sales promotion; direct marketing; and database marketing.;

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Customer Relations

; measuring corporate Customer Relationship Management (CRM) strategy; and identifying the relational benefits influencing customer loyalty.;

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Customer Relationship Management

of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on;

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Customer Relationship Management

of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on;

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Customer Relationship Management

relationship management, from developing profitable customer relationships to integrated sales management systems and from e-marketing to pricing. It;

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Sales and Marketing the Six SIGMA Way

marketing. With his dual background in sales and marketing management and in quality improvement, Webb speaks clearly to readers in both disciplines;

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Product Launch the Microsoft Way

plan creation, partnership deal creation, public relations, product positioning, pre-launch channel and customer programs, marketing tools and;

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Sales Management

force management, qualities of effective leadership in sales, and the use of technological tools such as Customer Relationship Management (CRM;

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Strategic Innovative Marketing and Tourism

covered are product and brand management, strategic marketing, B2B marketing and sales management, international marketing, business communication;

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Principles of Customer Relationship Management

provides students with an understanding of Customer Relationship Management and its application in the business fields of marketing and sales.;

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Achieving A Strategic Sales Focus

strategically. The sales function can provide critical customer and market knowledge to help inform both innovation and marketing. Sales are;

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Sales Force Management

loyalty, customer relationship management, and sales technology, this practical resource integrates selling and sales management while;

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Sales Management

SALES MANAGEMENT: BUILDING CUSTOMER RELATIONSHIPS AND PARTNERSHIPS, International Edition is designed to cover all of the basic topics;

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Selling and Sales Management

Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with;

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Selling And Sales Management

Selling and Sales Management 8/e is essential reading for all marketing and management students and practitioners, in particular those with;

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Sales Management

best practices of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales;

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Sales Management

best practices of leading sales organizations. The authors teach sales management courses, and interact with sales managers and sales;

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Organizing Marketing and Sales

The prerequisites for efficient and effective marketing and sales organizing have changed. Continued internationalization and richer access;

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Seeking Customers

This book provides advice on how to increase profitability through improved marketing and sales management. It offers practical suggestions;

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Value-Ology: Aligning Sales and Marketing to Shape and Deliver Profitable Customer Value Propositions

This book offers both marketing and sales professionals a rare combined insight into both worlds to continuously capture customer;

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Marketing und Sales Automation

. Dabei wird ein besonderer Fokus auf die Verzahnung von Marketing und Vertrieb und das Management der Customer Journey sowie die Verbesserung;

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Customer Relationship Management

Marketing, sales and service automation Customer self-service technologies Making the business case and realising the benefits of investment in CRM;

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Keeping Customers

profitability through improved marketing and sales management. Keeping Customers outlines seven management principles that contribute to a loyal;

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