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Shaping the Corporate Image

professors and a public relations specialist. Shaping the Corporate Image discusses how a corporate reputation is acquired, maintained, and nurtured;

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Nation Branding, Public Relations and Soft Power

governance, soft power and national identity, while revealing how the Poland brand is shaping public and foreign affairs. Challenging and;

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Nation Branding, Public Relations and Soft Power

governance, soft power and national identity, while revealing how the Poland brand is shaping public and foreign affairs. Challenging and;

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Het corporate image concept

Het corporate image concept;...

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Marketing Corporate Image

Image will help your students learn how to get the most impact from an image advertising budget. It includes tips on integrating websites and;

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Principles Of Corporate Communication

the effectiveness of corporate communication programmes, planning and implementation. The book features a cross functional perspective;

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Corporate Image upon Points-of-Marketing at St. Patrick's Int. College

the 'points-of-marketing' service encounters carry a major task of transferring the corporate image over the organisational boundary. This;

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The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;

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Corporate Image

Revision with unchanged content. The purpose of this book is to find out whether a favourable corporate image is important prior to a PR;

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Survival of the fittest

discrepancies found between its desired identity and its corporate image. This research is of essence to the company since current changes in its;

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Corporate image

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Corporate image

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Insidious Competition

The battle for the meaning of your corporate image is on and Richard Telofski explains how you can fight back in todays online world. The;

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Cipac. corporate image, performance

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Corporate Identity fur Banken

Inhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: Inhaltsverzeichnis Abkurzungsverzeichnis Abbi;...

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The Minority Executives' Handbook

Management expert Cameron provides a step-by-step manual designed specifically to help minorities gain entrance to the business world--and;

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Shaping Entrepreneurial Mindsets

Corporate innovation and entrepreneurship are more important than ever to create and sustain growth opportunities. This book deals with the;

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Contemporary Perspectives on Corporate Marketing

of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate;

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Contemporary Perspectives On Corporate Marketing

of literature on each of these disciplines, there is little systematic development from the perspective of corporate marketing and corporate;

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The Branding of Polaroid

How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul;

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Corporate Social Responsibility and the Shaping of Global Public Policy

This book introduces readers to the dynamic networks made up of businesses, NGOs and multilateral organizations that, for better and for;

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Corporate Social Responsibility and the Shaping of Global Public Policy

This book introduces readers to the dynamic networks made up of businesses, NGOs and multilateral organizations that, for better and for;

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Corporate Identity und Corporate Image der Coca-Cola Company

der Unternehmenspersonlichkeit detailliert behandelt. Im Anschluss daran wird anhand des Beispiels der The Coca-Cola Company analysiert wie das Corporate Identity;

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Creating Images and the Psychology of Marketing Communication

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it;

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Creating Images and the Psychology of Marketing Communication

The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it;

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Corporate Finance and Investment

of finance. Examining financial issues from a managerial stand point, this work demonstrates the role finance has to play in shaping business;

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The Corporate Brand

Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds;

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