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The Handbook of International Marketing Communications

This text meets the needs of modern marketers by equipping them with specialised marketing communications skills at an international level.;

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Marketing Communications

Marketing modules at undergraduate and postgraduate level. This new edition has an exciting and modern new design and is structured into 6-parts;

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Fundamentals of Corporate Communications

modern corporate communications is, and what it can achieve. The author has drawn on extensive business experience in the area and wide;

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Modern Marketing Communications

is therefore a pioneer attempt to establish the practical parameters of modern marketing communications. There are so many broad and narrow;

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Marketing Communications

backed with numerous industry examples. All aspects of modern Marketing Communications are covered, including Communications Theory, Advertising;

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Marketing Communications in Tourism and Hospitality

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers;

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Essentials Of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Essentials of Marketing Communications

Essentials of Marketing Communications 3rd edition gives students a concise overview of the strategi;...

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques an;...

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Market Communicat Tourism & Hospitality

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers;

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Essentials Of Marketing Communications

Essentials of Marketing Communications offers a concise and student-friendly introduction to the pri;...

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Integrated Marketing Communications

rigorous approach, the textbook provides a critical overview to the modern communications issues found in industry and society today. It;

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Integrated Marketing Communications: Integrated Marketing Communications Plan

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Marketing Communications in the Pharmaceutical Industry

This book examines the principal elements in the marketing communications process. It is helpful for;...

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Marketing Communications

Marketing Communications: A European Perspective provides an extensive overview of the key concepts,;...

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Integrated Marketing Communications

Integrated Marketing Communications, 2eDavid Pickton and Amanda Broderick Integrated Marketing Commu;...

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AMA Handbook For Managing Business To Business Marketing Communications

With communications occupying the key role in business to business marketing there is a need for pro;...

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Marketing Communications in English

Marketing Communications in English is een boek van Erica J Williams;...

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Marketing Communications

Learn the techniques and applications of marketing communications in a European context Marketing Co;...

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Marketing Communications

. Using full colour examples of brands, and student-friendly diagrams, the book acknowledges that the modern student learns visually as well as;

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Successful Marketing Communications

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practi;...

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Successful Marketing Communications

'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practi;...

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Marketing Communications

Marketing Communications, by Rossiter and Bellman, is the definitive new text in the field. It is th;...

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Marketing Communications

Marketing Communications: A European Perspective is the perfect resource for European students of ma;...

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Marketing Communications Classics

Marketing Communications Classics brings together, for the first time, a selection of classic and co;...

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Corporate Blogs and Communications in Relationship Marketing

Corporate Blogs and Communications in Relationship Marketing is een boek van Ann Katrin Deterding;...

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Marketing Communications

John Egan draws on both his industry and academic background to explain the why as well as the how o;...

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