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Public Relations for Marketing Professionals

business examples - a 'must-read' book for any professional or student of marketing or public relations.;

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Sport Public Relations

Useful as a textbook for students studying sport communications and public relations, this text also serves as a reference for sport;

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Communication Of Politics

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building;

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Communication of Politics

Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building;

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The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition

Praise for The Handbook of Strategic Public Relations and Integrated Marketing Communications The second edition of the Handbook;

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Fundamentals of Public Relations and Marketing Communications in Canada

Experts in public relations, marketing, and communications have created the most comprehensive textbook specifically for Canadian students;

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Campaign Strategies and Message Design

delivering the messages. Since the public campaign has emerged as a key model for business communication, professionals as well as students;

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Marketing and Public Relations for Libraries

merits of marketing as opposed to public relations for libraries. All types of libraries are covered; academic, public, school, and special;

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Maximize Your School Marketing

essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case;

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Maximize Your School Marketing

essential elements of public relations, media relations, social media, community partnerships, and fundraising. Extensive examples and case;

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Strategies and Tools for Corporate Blogging

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the;

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Strategies and Tools for Corporate Blogging

If advertising and public relations were the best ways to connect with a company's audience through traditional media, and blogs are the;

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MetricsMan

valid measurement models and frameworks in their practices. This book also provides valuable information for public relations educators and;

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Emergency Public Relations

management with the latest edition of 'Emergency Public Relations: Crisis Management in a 3.0 World'. A bible for service professionals, this book;

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Using Public Relations Strategies to Promote Your Nonprofit Organization

nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may;

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Using Public Relations Strategies to Promote Your Nonprofit Organization

nonprofits compete for dollars. Using Public Relations Strategies to Promote Your Nonprofit Organization recognizes that nonprofit professionals may;

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SalonOvations Public Relations for the Salon

marketing. It introduces you to the public relations challenges and unveils the basic steps needed to launch a winning public relations program;

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Sport Public Relations

activities keep students focused on key topics and allow them to better prepare for course projects and class discussion. Sport Public;

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The Comprehensive Public Relations Reader

practical, background and application, The Comprehensive Public Relations Reader is an ideal text for introductory courses in the discipline. The;

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Corporate Social Responsibility, Sustainability and Public Relations

While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social;

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Qualitative Research Methods in Public Relations and Marketing Communications

and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication;

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Qualitative Research Methods in Public Relations and Marketing Communications

and Marketing Communications will be invaluable for those undertaking research methods courses on public relations and marketing communication;

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Public Relations

variety of business sectors. A highly valuable guide, Public Relations helps students prepare for internships and entry-level public relations;

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Crystallizing Public Opinion

governments have taken for the past century to influence social tendencies.Crystallizing Public Opinion identifies the techniques employed by;

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Reputation Management for Organizations- Effects of Organization-Public Relationships

alike have looked for the key concepts to establish the value of communiction management practice. The terms "relationships" and "reputation;

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Public Relations and Branding in Health Communication Programs

theory of public relations and social marketing theory provided a framework for integrating concepts from the literature on branding, marketing;

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Marketing Professional Services

marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional;

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