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understanding the marketing functions and the marketing strategy of JJB sports plc based in UK. To analyse the business orientation of the company, the;
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This book provides the basic knowledge ( basics ) for professional sports marketing and gives sugges;...
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Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theor;...
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For courses in Sports Marketing, offered in the College of Business, or in sports administration pro;...
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Sports marketing is one of the fastest growing areas of marketing communication. This book advances ;...
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Sports marketing is one of the fastest growing areas of marketing communication. This book advances ;...
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Sports marketing has become a cornerstone of successful sports management and business, driving grow;...
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Marketing and the world of sport overlap in two main ways: in the marketing of sports related produc;...
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Marketing and the world of sport overlap in two main ways: in the marketing of sports related produc;...
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Sports Sponsorship and Marketing Communications concentrates primarily on the objectives of marketin;...
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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the mos;...
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SPORTS AND ENTERTAINMENT MARKETING, 5E expertly introduces industry skills from market planning to p;...
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Any sports marketing student or prospective sports marketer has to understand in detail genuine indu;...
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Any sports marketing student or prospective sports marketer has to understand in detail genuine indu;...
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Sports marketing is not only a global phenomenon, but also a major industry in its own right. This b;...
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Sports are big business. Most companies want to expand into global markets, enhance their brand and ;...
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International Sports Marketing is een boek van Schmidt, Erich Verlag;...
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The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful manage;...
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The Routledge Handbook of Sports Sponsorship provides a comprehensive guide to the successful manage;...
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The growing complexity and importance of sports and event marketing has pushed scholars and practiti;...
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The growing complexity and importance of sports and event marketing has pushed scholars and practiti;...
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Globalization has had a profound impact on the sports industry, creating an international market in ;...
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Ambush marketing is a strategy by which a company or organisation uses their marketing communication;...
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Ambush marketing is a strategy by which a company or organisation uses their marketing communication;...
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This edited text compiles advanced material relating to strategy and marketing in the field of sport;...
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This edited text compiles advanced material relating to strategy and marketing in the field of sport;...
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This book takes a closer look at the societal functions of sports clubs by using the broad range of ;...
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