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of marketing * the human resource management perspective * marketing and service management * quality management * organizational development;
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of marketing * the human resource management perspective * marketing and service management * quality management * organizational development;
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Strategic Marketing Management: The Framework outlines the essentials of marketing theory and offers a structured approach to identifying;
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Market Management and Project Business Development is a guide to the theory of marketing and selling projects in business, demonstrating;
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Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to;
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, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;
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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;
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Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who;
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Services Marketing offers key insights into the marketing of services today. It provides a comprehensive analysis of the development;
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The process associated with the development of strategies and planning for the promotion and advertisement of products or services to reach;
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Hong Kong Management Cases in Marketing is een boek van Management Development Council;
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, relationship management, supply chain management, marketing strategy development and electronic commerce.;
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For any marketing course that requires the development of a marketing plan, such as Marketing Management, Marketing Strategy and Principles;
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any student or researcher working in sport marketing, sport management, sport business, sports administration or sport development, and for;
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With the development of mobile internet technology, people's lifestyle and consumer behavior are changing rapidly. Nowadays, the products;
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With the development of mobile internet technology, people's lifestyle and consumer behavior are changing rapidly. Nowadays, the products;
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integrates expanded theoretical coverage with a step-by-step guide to each stage of the strategy development and management processes.;
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an important element and/or where student projects, such as the development of a marketing plan, are assigned. The concentration on strategic;
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of cutting-edge developments at the intersection of marketing and creative practice, including brand management, social media management, consumer;
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Teachers who are making the transition into management need to gain expertise in specialist areas such as personnel, marketing and finance;
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and micro aspects of destination marketing and management. Some key areas covered include the consumer decision making process, product;
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includes: * The development of the knowledge economy * Analysis of customer relationship management * Comprehensive discussion of electronic;
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includes: * The development of the knowledge economy * Analysis of customer relationship management * Comprehensive discussion of electronic;
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Ideal for anyone new to real estate development, the fourth edition of this bestselling book covers each stage of the process step by step;
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of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how;
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. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century;
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. Nevertheless, it is true that US marketing management thought was very influential throughout the world in the latter half of the twentieth century;
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