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Health Service Marketing Management in Africa

Health Service Marketing Management in Africa (978-0-429-40085-8, K402492) Shelving Guide: Business & Management / Marketing Management;

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Marketing Management in Africa

, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to;

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Marketing Management in Africa

, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to;

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Branding and Positioning in Base of the Pyramid Markets in Africa

Brand management to sustain corporate reputation and customer loyalty is essential for both multinationals and indigenous fi rms;

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Marketing Tourism in South Africa

Marketing Tourism in South Africa 6e offers a solid foundation in marketing theory applied to the unique context of the tourism industry;

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Business in Africa in the Era of Digital Technology

This book covers various aspects of business such as Entrepreneurship, HR management, Supply chain management, Marketing, Finance, and;

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Strategic Marketing of Higher Education in Africa

Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher;

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Thesis Without Tears

and Africa. He is author and/or editor of some 14 books on management and internationalization of firms and has written over 100 articles;

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Global Cases in Logistics and Supply Chain Management

This book contains over 30 action-oriented case studies from leading companies operating in Europe, Asia, USA, Australia and Africa;

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Marketing Management and Strategy

brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining;

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Marketing Management and Strategy

brings together fifteen African cases written by scholars and executives with rich knowledge of business practices in Africa. By combining;

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Business-to-Business Marketing

have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and consulting;

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Business-to-Business Marketing

authors have over 60 years of teaching and research in B-to-B marketing and management in and outside Africa. They have the managerial and;

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International Sport Business Management

This book showcases new research in sport business management around the world, offering a platform for the international exchange of ideas;

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Marketing Management

Marketing Management: Knowledge and Skills, 7/e, by Peter and Donnelly, serves an overview for critical issues in marketing management. The;

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Marketing Management

This collection of over 25 case studies exposes students to a variety of current business scenarios related to marketing and management;

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A Framework for Marketing Management, Global Edition

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for;

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International Cultural Tourism

International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and;

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Marketing Management

, Marketing Management illustrates the process of creating effective marketing through management of a complex web of relationships.;

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Project Marketing

examples from Europe, Asia, USA and Africa. Project Marketing: Beyond Competitive Bidding can be used a textbook for MBA and other masters-level;

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Business Marketing Management

, relationship management, supply chain management, marketing strategy development, and electronic commerce. Presenting a managerial rather than;

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Marketing Management

Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes;

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Hong Kong Management Cases in Marketing

Hong Kong Management Cases in Marketing is een boek van Management Development Council;

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Service Management and Customer Satisfaction

of success in academics. I held my first degree in Marketing and sales management and my second degree in Business Administration (MBA), both from;

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Strategic Marketing Management

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy;

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Essentials of Marketing Management

Management and Metrics, in a user-friendly, non-encyclopedic format. Marshall/Johnston's Essentials of Marketing Management has taken great effort to;

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Historical Research in Marketing Management

management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history;

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