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The premier guide to mobile market research The Handbook of Mobile Market Research is the first guide to focus exclusively on the use;
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The Handbook of Research on Mobile Business: Technical, Methodological and Social Perspectives is the premier reference source for the;
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The Handbook of Research on Mobile Marketing Management provides a compelling and relevant collection of innovative mobile marketing;
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The mobile communications market in developing countries is growing at a rapid rate. This is evident in the rapid spread of mobile;
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research approaches that investigate how people use mobile technology and how mobile technology itself can influence the behaviour of humans. This;
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serves as the perfect guide on how to market and sell your services as well as develop and expand your business. This book contains information;
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of research in all aspects of mobile learning, one of the most significant ongoing global developments in the entire field of education. Rather than;
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research, e-ethnography, predictive markets, and DIY research. This handbook fills a significant learning gap for the market research profession;
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In recent years, a wealth of research has emerged addressing various aspects of mobile communications signal processing. New applications;
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This handbook provides a comprehensive and authoritative overview of qualitative research methods, specifically compiled for this market.;
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This handbook provides a comprehensive and authoritative overview of qualitative research methods, specifically compiled for this market.;
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Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;
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Discover the bridge between theory and applied research in the hospitality industry The success of marketing programs is dependent on;
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It is estimated that one in five people has a disability; if you do the math, thatâs a huge, addressable market that is often;
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This accessible, practice-oriented and compact text provides a hands-on introduction to the principles of market research. Using the market;
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to adapt and find new ways to tap into the market. For all their effort, many have failed to realize that the issue is not how to reach the;
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Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a;
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Mobile communication has dramatically changed over the past decade with the diffusion of smartphones;...
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, will provide the next massive growth burst to the mobile market and 3G networks. The book covers the evolution to support;
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Research Handbook reflects on the cutting-edge issues, horizontal themes and the big questions which illuminate the shape of the internal market;
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This book captures recent research on managing mobile technologies. It provides a handbook-style reference to professionals in different;
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Operators are introducing mobile television and digital video content services globally. The Handboo;...
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Operators are introducing mobile television and digital video content services globally. The Handboo;...
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Mobile Crane Support Handbook is a comprehensive reference that is focused exclusively on the design;...
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market research.;
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Consolidating recent research in the area, the Handbook on Mobile and Ubiquitous Computing: Status and Perspective illustrates the design;
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Consolidating recent research in the area, the Handbook on Mobile and Ubiquitous Computing: Status and Perspective illustrates the design;
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