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Variable Quality in Consumer Theory

Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time;

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Variable Quality in Consumer Theory: Towards a Dynamic Microeconomic Theory of the Consumer

Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time;

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Consumer Behavior

, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action;

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Word-of-Mouth

Inhaltsangabe: Abstract: The idea of understanding consumer behaviour as a sequential decision-making process is one that is common;

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Handbook of US Consumer Economics

research on the U.S. consumer. This volume reveals new insights into household decision-making on consumption and saving, borrowing and investing;

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Adolescents, Family and Consumer Behaviour

, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer;

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Adolescents, Family and Consumer Behaviour

, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer;

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Impact of a Brand on Consumer Decision-making Process

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Malaysian Consumer Decision Making Styles and Purchase Intention

"Consumer is always king." This statement indicates the importance and magnitude of consumers, so consumers behavior and their decision;

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Consumer Behaviour

decision-making process and its outcomes. Consumer Behaviour: Implications for Marketing Strategy guides students' exploration into the field;

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Consumer Behaviour (RLE Consumer Behaviour)

behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour;

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Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer;

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Influencing Shopper Decisions

incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper;

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Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper;

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Consumers & Markets

consumer markets, understanding consumers through marketing research, consumer-market symbiosis, consumer health information and decision-making;

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Psychological Perspectives on Financial Decision Making

useful reference for researchers both in and outside of psychology, including decision-making experts, consumer psychologists, and behavioral;

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Smart Economic Decision-Making in a Complex World

Smart Economic Decision-Making in a Complex World is a fresh and reality-based perspective on decision-making with significant;

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Consumer Behavior Theories

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making;

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The Wiley Blackwell Handbook of Judgment and Decision Making

, decision making and the law, consumer behavior, and more Addresses controversial topics from multiple perspectives such as choice from description;

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Specifics of Decision Making in Modern Business Systems

in terms of their organization, strategies and management. Specifics of Decision Making in Modern Business Systems: Regularities and Tendencies;

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Conflict and Decision Making in Close Relationships

of psychological, sociological, economic and consumer behaviour studies are summarised and integrated into a model of household decision-making. This book;

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A Primer on Consumer Behavior

At its most fundamental level, marketing is about influencing the decision making and behavior of customers. Profitable businesses are;

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Understanding the Relationship Between Religion and Entrepreneurship

important question: Does the interrelationship between religion and enterprise shape entrepreneurial decision making? Though religious groups can;

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Understanding the Relationship Between Religion and Entrepreneurship

important question: Does the interrelationship between religion and enterprise shape entrepreneurial decision making? Though religious groups can;

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Decision Making for Business

In this book, Graeme Salaman gathers the best contributions to our understanding of decision-making and assembles them to form a coherent;

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Decision Making for Business

In this book, Graeme Salaman gathers the best contributions to our understanding of decision-making and assembles them to form a coherent;

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Consumer Behavior

This book is trying to describe consumer behavior in terms of how roles in decision-making process are divided among members of households;

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