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Consumer Behavior Theories

This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making;

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Consumers & Markets

Explaining consumer behavior today appears to be more complex than interpreting the conventional paradigm of perceptions, attitude, and;

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Consumer Behavior

new insights into consumer behavior. This book unravels the recent studies in the field of consumer behavior. From theories to research to;

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Social Psychology of Consumer Behavior

researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics;

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Social Psychology of Consumer Behavior

researchers of consumer behavior will be offered an advanced account of relevant theories tailored to their interests. While the range of topics;

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Consumer Behavior

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior;

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Consumer Behavior

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior;

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Consumer Behavior

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior;

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Consumer Behavior

For undergraduate and graduate consumer behavior courses. The text that set the standard for consumer behavior study. Consumer Behavior;

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Consumer Behavior over the Life Course

behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When;

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Consumer Behavior

This book is a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the;

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Consumer Behavior

Consumer Behavior, 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can;

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Consumer Behavior

Consumer Behavior: Building Marketing Strategy provides students with a usable, strategic understanding of consumer behavior;

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Consumer Behavior

relevant to students outside the United States. For undergraduate and graduate consumer behavior courses. The text that set the standard for;

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Consumer Behavior

This wide-ranging yet focused text provides an informative introduction to consumer behavior supported by in-depth, scientifically grounded;

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Consumer Behavior

This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Leveraging Consumer Behavior and Psychology in the Digital Economy

consumer behavior and psychology has become a dominant ground for researchers and practitioners to inspect the trends, opportunities, and;

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Consumer Behavior. The role of Consumer Behavior in marketing strategy in the 3 marketing stimuli

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Consumer Behavior In Fashion

For courses in Consumer Behavior in Fashion and Interior Design, as well as similar courses offered in the departments of Sociology;

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Consumer Perception of Product Risks and Benefits

This book reflects the current thinking and research on how consumers' perception of product risks and benefits affects their behavior. It;

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Consumer Behavior Analysis

Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis;

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The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;

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The Routledge Companion to Consumer Behavior Analysis

The Routledge Companion to Consumer Behavior Analysis provides a unique and eclectic combination of behavioral, cognitive and environmental;

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Consumer Behavior and Insights

Consumer Behavior and Insights presents a new approach to teaching consumer behavior. Author Diane M. Phillips moves beyond traditional;

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Contemporary Marketing Strategy

The broad foundation of this book is laid on the conceptual discussions on consumer theories and applied arguments on shifts in consumer;

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Consumer Behavior

This book explores the many facets of consumer behavior. Its current coverage and engaging writing style reflect the latest research and;

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