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Impact of a Brand on Consumer Decision-making Process

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Variable Quality in Consumer Theory: Towards a Dynamic Microeconomic Theory of the Consumer

Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time;

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Variable Quality in Consumer Theory

Examines consumer decision-making on products and services of variable quality at the level of retail markets. Addresses for the first time;

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Brand Management

in the book is on marketing plans and day-to-day decision-making. Marketing decisions are usually made in a context of imperfect information;

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Adolescents, Family and Consumer Behaviour

, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer;

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Adolescents, Family and Consumer Behaviour

, values and norms which impact adolescents' buying decision making. Adolescents, Family and Consumer Behaviour studies the role of consumer;

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Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer;

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Consumer Behaviour (RLE Consumer Behaviour)

behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour;

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Word-of-Mouth

chapters. Chapter 2, that follows an introduction to the work, is a theoretical one. It is a review of the literature on consumer decision-making;

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Specifics of Decision Making in Modern Business Systems

. With a focus on the regularities and tendencies of decision making within modern Russian business systems, the numerous contributors provide;

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Consumer Behavior

This book is trying to describe consumer behavior in terms of how roles in decision-making process are divided among members of households;

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Consumer Behaviour

of consumer behaviour. The text covers complex types of decision-making processes, before focusing on the two main factors that affect it, namely;

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Impact of Brand Awareness On Consumer Behaviour

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Fashion Branding and Consumer Behaviors

the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and;

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Fashion Branding and Consumer Behaviors

the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and;

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Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper;

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Social Influence and Consumer Behavior

A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social;

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Social Influence and Consumer Behavior

A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social;

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Advances in National Brand and Private Label Marketing

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing;

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Smart Decisions

require most people to make decisions on a daily basis without the tools to understand the long term impact that today's decision might create;

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Conflict and Decision Making in Close Relationships

of psychological, sociological, economic and consumer behaviour studies are summarised and integrated into a model of household decision-making. This book;

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Principles of Risk-Based Decision Making

systematically incorporates risk into key decision-making processes. Based on methodology adopted by a number of organizations including the federal;

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Decision Making

Good and timely decision-making is the key to running a successful business enterprise. All ranks within a business are involved in some;

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The Branded Mind

insightful book covers everything from the nature of feelings, emotions and moods, to consumer behaviour, decision making and market segmentation;

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Influencing Shopper Decisions

incredibly adept at wading through oceans of research and information. Before making a purchase decision, your brand's target consumer is a shopper;

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Consumer and Sensory Evaluation Techniques

Practical reference on the latest sensory and consumer evaluation techniques available to professionals and academics working in food and;

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New Consumer Behavior Theories from Japan

This book focuses on a new type of inclusive consumer decision-making process model (CDM) related to new leading-edge consumers. There have;

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