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Impact of Brand Awareness On Consumer Behaviour

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The Influence of Values on Consumer Behaviour

attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values;

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The Influence of Values on Consumer Behaviour

attention in marketing theory. The Influence of Values on Consumer Behaviour aims to bridge the gap between the conceptual progress of values;

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Fashion Branding and Consumer Behaviors

the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and;

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Fashion Branding and Consumer Behaviors

the future of consumer research. Included in the coverage: A symbolic interactionist perspective on fashion brand personality and;

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Cause Related Marketing and its Impact on Sale

This study examines the impact of cause related marketing (CRM) campaigns on brand loyalty, consumer purchase intention and on sales. The;

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Marketing Without Advertising

products and services previously unknown to islanders. In a few short years, Cubans were seeing foreign brands among consumer durables and a broad;

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Marketing Without Advertising

products and services previously unknown to islanders. In a few short years, Cubans were seeing foreign brands among consumer durables and a broad;

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Consumer Behaviour

impact consumer behaviour has on marketing activities. Consumer behaviour as I see it boxes feature marketing professionals talking about the;

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Impact of a Brand on Consumer Decision-making Process

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Perceived Brand Localness

towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author's findings;

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Consumer Behaviour

'Multicultural Dimensions' Boxes throughout the text illustrate the impact of Consumer Behaviour on marketing activities. 'Consumer Behaviour as I See;

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Consumer Behavior, Global Edition

of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a;

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Brand and Branding

This is a stunning visual showcase of some of the most innovative and cutting edge brand design in the world. Drawing on the work of some;

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Impact of Marketing Communication and Price Deals on Brand Equity

brand asset, generates the consumer loyalty or price premium, offers permission and flexibility to the brand for extension and customization;

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Advertising

In this book, the authors present current research in the study of advertising methods and perceptions and their impact on consumer;

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The Behavioral Economics of Brand Choice

analysis reveals the causes of consumer choice that underlie brand selection; the role of price and non-price elements of marketing; a new way;

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Understanding Consumer Choice

setting in which consumer behaviour occurs. The book explores the capacity of the resulting model to explain consumer behaviour in retail and;

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Emotions, Advertising & Consumer Choice

This book is aimed at readers interested in advanced consumer behaviour theories both graduate students in their final year and;

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Consumer Behaviour

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific;

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Multicultural Perspectives in Customer Behaviour

consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to;

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Multicultural Perspectives in Customer Behaviour

consumer behaviour in other countries; consumer acculturation processes, and the impact on identity conflicts and the strategies people use to;

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The Branded Mind

of the brain, how the different parts of the brain interact, and then demonstrates how this relates to current marketing theories on consumer;

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Brand Identity Factors

highly important, due to the high impact of religious obligation on Muslim consumer behaviour. No research is conducted on the question on how to;

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Brand Medicine

consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand;

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Brand Medicine

consumer. This requires fundamental changes in consumer behaviour, access to information, freedom of choice and value for money. Brands and brand;

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Consumer Behaviour

A thought-provoking and academically rigorous book on consumer behaviour that is also enjoyable to read, this text focuses on examples;

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