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New Economy Excellence Series

New Economy Excellence series, New Economy Emotion clearly shows how to integrate existing strengths with the Internet's tremendous power for;

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Small Business Marketing Management

appropriated marketing strategies can be used to enhance small business performance. This brand new text also considers the impact os e-commerce and;

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A Framework for Marketing Management

/> This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the;

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Framework For Marketing Management

/> This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the;

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Sustainable Marketing

to marketing. As the engine that drives the global economy, marketing leaves an enormous footprint on the environment and society. To;

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Impact of Marketing Strategies

focus on what can be done to improve marketing strategies thereby increasing profit for a better business environment placing emphasis on the;

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Services Marketing: Integrating Customer Focus Across the Firm

a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed;

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Marketing Strategies for the New Economy

industry. Marketing Strategies for the New Economy provides clear explanations of how and where value and profits typically are generated in the;

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The Disappearing Product

that can be used in the classroom analysis of the creative economy highlighting practical strategies for marketers and managers key examples;

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Successful Marketing Strategies For Nonprofit Organizations

program tailored to your organization's needs and goals. * New sections on the new media available to nonprofit marketers * Techniques for;

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The Disappearing Product Marketing and Markets in the Creative Industries

that can be used in the classroom analysis of the creative economy highlighting practical strategies for marketers and managers key examples;

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Recent Advances in Tourism Marketing Research

basis for developing and evaluating their marketing efforts. The book explores exciting new approaches to conducting tourism marketing research;

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Strategies for Business Sustainability in a Collaborative Economy

improve a company's sustainability in the current collaborative economy. Strategies for Business Sustainability in a Collaborative Economy is a;

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The Bar Restaurant Owner's Guide to Doubling Profits & Loyal Regulars in Any Economy

This book gives bar restaurant owners the most profitable ways to dominate their competition by using unknown low cost marketing strategies;

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Marketing Forms & Strategies

innovative and aggressive. In an environment of cut-throat competition, only the fittest can survive. New terminologies and strategies have appeared;

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Global Marketing

pricing and omni-channel strategies Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo This;

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Sustainability Marketing

directions and practices explores how an increase in customer's desire for sustainable products can form a key part of new marketing strategies. The;

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No B.S. Business Success for the New Economy

Decision required for success by The New Economy What Commonly-Held Belief About Business YOU MUST REJECTHow to avoid the destruction of and profit;

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New Century's Dictionary of Insurance

Insurance services account for a major component of the tertiary sector of an economy. Hence, a vibrant insurance industry can;

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Malcolm McDonald on Marketing Planning

A primer for marketing professionals and students, the second edition of Malcolm McDonald On Marketing Planning provides a clear guide to;

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Experience Marketing Strategies for the New Millennium

, Experience Marketing: Strategies for the New Millennium engages the reader in a process of discovery to determine a preferred course for improved;

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Policy and Marketing Strategies for Digital Media

With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Strategic Marketing

Strategic Marketing is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the;

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Empowering the Market Economy through Innovation and Entrepreneurship

for equal opportunity. The American economy has transitioned from a survival of the fittest to survival of the fattest mentality, focusing;

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Subscription Marketing

business, beyond simply generating more leads and hoping for the best? In the subscription economy, marketing needs to adopt a new;

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