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Investigating the Use of Sex in Media Promotion and Advertising

of sexual content has on audiences. Investigating the Use of Sex in Media Promotion and Advertising presents the latest scholarship on the role;

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Investigating the Use of Sex in Media Promotion and Advertising

of sexual content has on audiences. Investigating the Use of Sex in Media Promotion and Advertising presents the latest scholarship on the role;

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Advertising, Promotion, and New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Advertising, Promotion And New Media

advertising program, as well as for experts and students in the fields of advertising and mass communications. Advertising, Promotion, and New Media;

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Sex in Consumer Culture

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV;

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Sex in Consumer Culture

Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV;

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Sexing the Media

ideological perspectives. It explores how media and other social institutions use sex and sexuality (the capacity to have erotic experiences and;

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Sexing the Media

ideological perspectives. It explores how media and other social institutions use sex and sexuality (the capacity to have erotic experiences and;

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The Secret Power of Paid Advertising

Social media advertising is the next big thing for brand awareness and promotion in 2019. 2019 is the time to embrace the change in the;

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Advertising Communications And Promotion Management

communications and promotion management introduced in the first edition in 1987. The new name for the revision reflects the integration of mainstream;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications

on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics get special;

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Advertising and Promotion

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;

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Advertising and Promotion

Offering a short, concise and creative take on advertising and promotion, the new edition includes more on digital and social media;

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Sex in Advertising

they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended;

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Sex in Advertising

they address the following issues associated with sex in today's advertising environment: gender differences and representation, unintended;

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Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

text focuses on advertising and promotion, including planning, branding, media buying, sales, public relations, and much more. Emerging topics;

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Ways of Press Promotion

on press promotion and its results. The book is ideal for those who wish to learn about ways of press promotion and press advertising media;

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Advertising and Integrated Brand Promotion

Place yourself in the midst of today's fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E;

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Integrated Advertising, Promotion, and Marketing Communications, Global Edition

voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the;

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Cross-Media Promotion

of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media;

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Cross-Media Promotion

of study: media industry practices, media policy, and media theory. It examines the dynamics of cross-media promotion across converging media;

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Social Marketing and Advertising in the Age of Social Media

. Exploring the mechanics of social media, contributors highlight what makes a successful campaign. They evaluate the use and impact of emotions;

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Advertising, Promotion, and other aspects of Integrated Marketing Communications

COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning;

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Gambling Advertising

relaxation of restrictions on gambling around the world, the industry has increased their investment in marketing activities. The use of diverse and;

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Advertising and Promotion

and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to;

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ADVERTISING AND PROMOTION

and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to;

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Communication Tomorrow

, marketing, and sales promotion. After examining the trends and changes in established media, the book looks at the information industry and;

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