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Signs of Life: Why Brands Matter
Nietzsche said all of life is a question of taste. And he was right. But nowadays all of life is als;...
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Build Great Brands - Second Edition
Why the most authentic brands succeed.Great companies are built on great brands. The two go hand in hand. Why then, do so many companies;
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Ghost Signs 2
Ghost signs hold the secrets of businesses and products that vanished decades ago. Clues to our jobs;...
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The World's Greatest Brands
is tough. Why do Kellogg's or Barbie still remain the consumer's friend? Why should a computer name or a sporting logo win favour with consumers;
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Global Brands
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little;
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Brands and Branding
A fun and humorous introductory book that helps readers to begin to make sense of brands - what they are, what they do, why and how;
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Horoscope Handbook
astrologers, including what lies behind Houses having inherent themes, why intercepted signs over the houses matter, what gives House Eight its;
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Touchdowns for Jesus and Other Signs of Apocalypse
Why do sports matter so much to so many people? And why should we care? Far from being a distraction or a trivial pastime, sports tell us;
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Signs Grow
in his preface, he is intent on 'fusing the customary distinctions between life and non-life, mind and matter, self and other, appearance;
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Beyond Branding
. Beyond Branding explores responsibility in the context of brands: why do some brands behave ethically and others not? Why do some brands engage;
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Strategic Brand Management
decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides;
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Strategic Brand Management
decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides;
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Strategic Brand Management
decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides;
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Strategic Brand Management
decisions-and thus improving the long-term profitability of specific brand strategies. Finely focused on how-to and why throughout, it provides;
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Cambridge Studies in the Emergence of Global Enterprise
In a world focused on science and new technology, brands help to explain why several of the world's multinational corporations have little;
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Signs & Symbols
discover how they have been interpreted in myth, religion, folklore, art and contemporary culture. Find out why a flag at half-mast is a symbol;
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Why You Matter - How Your Quest for Meaning Is Meaningless without God
along the way were deeply dissatisfied. But there is hope. In Why You Matter, Michael Sherrard shows that life is only meaningful if God;
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The Participation Game
Moosylvania's Owner, Norty Cohen, opened his own research facility six years ago, his team set out to answer the question, How and Why Do Consumers;
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Independent Luxury
why independent brands are vital to the survival of the industry.;
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Social Media Marketing
content, co-creators for an existing brand, and curators for trending ideas in the consumer market. The author explains why it is even more;
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One Woman's Heart/Life
asked yourself, Why? Why, does life throw us such curves? No matter how hard we seem to try, no matter what we do, we just can't seem to see our;
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Life Hills
in relationships and the way it really is. Why the ones that mistreat you that's the one you love? And it have questions and signs to make you think twice;
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Branding as Communication
Once only a sign, technologies have helped to transform brands into symbols that we constantly encou;...
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Branding as Communication
Once only a sign, technologies have helped to transform brands into symbols that we constantly encou;...
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