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Building Brand Authenticity: 7 Habits of Iconic Brands

The projection of authenticity is one of the key pillars of marketing. Research reveals that consumers seek authenticity through the brands;

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Brand Authenticity

, yet. This book aims to contribute to the currently existing marketing literature, by developing a theoretical concept of brand authenticity;

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The Post-Truth Business: How to Rebuild Brand Authenticity in a Distrusting World

, together with the evaporation of authenticity as a core brand pillar, is causing enormous problems for businesses on a global scale. If a brand;

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The Human Centered Brand

Promote your business with clarity, ease, and authenticity. The Human Centered Brand is a practical branding guide for service based;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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Public Relations, Branding and Authenticity

Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by;

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The Handbook of Brand Management Scales

, brand authenticity, consumer-brand relationships and brand equity. Each scale is included with a clear definition of the construct it;

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The Handbook of Brand Management Scales

, brand authenticity, consumer-brand relationships and brand equity. Each scale is included with a clear definition of the construct it;

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Luxury Brand Management in Digital and Sustainable Times

Learn about the luxury brand industry from the inside out with this masterful and insightful resource The newly revised Fourth Edition;

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Digital Branding

brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.;

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Digital Branding

brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.;

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The Talent Brand The Complete Guide to Creating Emotional Employee BuyIn for Your Organisation The Complete Guide to Creating Emotional Employee BuyIn for Your Organization

Consumer loyalty in the twenty-first century values trust, transparency, communication and authenticity. Holistic Branding explores the art;

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The Powers

The Powers is an exploration of ten key factors to create and manage a strong, resonant brand in either the B2B or B2C space. Gone are the;

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Interpretations of Luxury

Exploring the elements that constitute the perceived luxuriousness of a brand, this book addresses the changing definitions of the term;

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Branding Governance

the brand. This requires the relationship between organization and customer to be one of trust, respect and authenticity.;

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Designing Brand Identity

development and maintenance, with in-depth guidance every step of the way. * Infuse your brand with authenticity and meaning * Create a cohesive suite;

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Disruptive Branding

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become;

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Disruptive Branding

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become;

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Digital You

What's your story? The most successful brands aren't created, they are unearthed. Successful branding is based on authenticity. So how do;

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Culture and Authenticity

Authenticity is taken-for-granted as an absolute value in contemporary life. In Culture and Authenticity , Charles Lindholm calls upon;

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Culture and Authenticity

Authenticity is taken-for-granted as an absolute value in contemporary life. In Culture and Authenticity , Charles Lindholm calls upon;

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Authenticity in Advertising

Due to negative consumer reactions towards advertising, authenticity has become one of the key words in advertising. This book discusses;

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Re-Investing Authenticity

From the highly influential concept of 'staged authenticity' discussed by Dean MacCannell, to the general claim of longing for authenticity;

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Re-Investing Authenticity

From the highly influential concept of 'staged authenticity' discussed by Dean MacCannell, to the general claim of longing for authenticity;

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Mediated Authenticity

This book explores the paradox of mediated authenticity - the idea that our understanding of society is based on mediated representations;

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Mediated Authenticity

This book explores the paradox of mediated authenticity - the idea that our understanding of society is based on mediated representations;

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From Art to Marketing

Taking a new approach to a relatively underexplored area, this book examines the concept of authenticity and its relevance to marketing;

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