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Perceived Football Brand Image

Subject of the research was to discover football brand profile. Study was made in Cape Town during the FIFA World Cup 2010 in South Africa;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Strategic Brand Management

Brand management is the planning and analysis of the perceived image of a brand in the market. The most important aspect of any brand;

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Football Brands

The media increasingly refers to football clubs as brands. Certainly concepts such as loyalty, affiliation, emotional ties with;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Corporate Brand Personality

Corporate Brand Personality addresses the increasing need for organizations to refocus and realign their corporate culture in order to;

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Impact of Marketing Communication and Price Deals on Brand Equity

brand attitude, the brand loyalty, the perceived brand quality and the brand image, their interrelation and the impact of these tools also;

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Business Branding: A Guide to Successful Business Branding

perceived. The image perceived may be of total quality, reliability, and more.Branding is about the business and how a business is different from;

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Hooligans, fans en fanatisme

over the past decades, football hooliganism is still perceived by politicians, policymakers and media as a disturbing social problem. This highly;

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The NFL in the 1970s

League and the National Football League laid the foundation for a stronger brand of gridiron competition, providing a new level of excitement for;

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Tata

below US$ 2500 car), is set to change our perception of India's oldest and most respected corporate brand. With a major international presence;

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Football Things to Make and Do

This is a brand new addition to the best-selling Usborne Activities series. It is guaranteed to have young children cheering in the;

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as;

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Destination Branding

they are perceived outside their little world. This eventually calls for a strategic branding initiative, in order to portray the image of a;

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Brand Image

A strong image is one of the key long-term success factors for a brand. After examining the meaning and the function of a brand, this;

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101 Youth Football Coaching Sessions

The second volume of the popular 101 Youth Football Coaching Sessions: an authoritative and invaluable resource for football coaches;

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Pure Harry

A celebrated football manager for more than 20 years, Harry Redknapp has inspired and entertained the football world with his unique brand;

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Brandization - Through Brand Extensions

. The book further attempts to explain consumers mind when they accept a brand. We take into account perceived similarity, brand credibility and;

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The Marketing Concept of FC Bayern Munich. Emotionality as Driver of Success

, FOM Hochschule fur Oekonomie und Management gemeinnutzige GmbH, Hochschulstudienzentrum Freiburg, language: English, abstract: The football;

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branding notebook - part 2 how to create your brand image

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Generation of Artist's Brand Image in Fine Art Licensing Business

same time, generates brand awareness, gives stronger associations with artist's brand, and enhances the profitability and popularity of the;

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Corporate Image upon Points-of-Marketing at St. Patrick's Int. College

of corporate brand image quantitatively. Through questionnaires, 5 employees and 42 potential students were asked to rate 18 brand attributes according;

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Hotel Brand Image Design

This book has collected a number of commendable design concepts on hotel brands, focusing on the design of logos, fonts, colors, as well as;

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Brand Identity Factors

identity factors which can be used to create brands which are perceived as Islamic. Based on relevant literature, eight factors were found to be;

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Corporate Branding in Facebook Fan Pages

In Corporate Branding in Facebook Fan Pages: Ideas For Improving Your Brand Value, we show how companies can improve their brand value by;

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The Global Corporate Brand Book

The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections;

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