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Positioning the Brand

. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective;

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Positioning The Brand

. Positioning the Brand picks up the gauntlet with an approach based on two fundamental choices: Firstly, the book was written from the perspective;

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Brand Positioning

. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand;

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Brand Positioning

. Unlike other textbooks, it has a unique focus on the relationship between branding, marketing and communications, exploring brand values, brand;

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Positioning and Branding Tourism Destinations for Global Competitiveness

Market positioning and branding has evolved from a peripheral process in the marketing effort to a critical process in any strategic;

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Strategic Brand Management

Strategic Brand Management approaches the subject of brand management from a unique socio-cultural perspective, providing students;

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The New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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New Strategic Brand Management

Adopted internationally by business schools, MBA programmes and marketing practitioners alike, The New Strategic Brand Management is simply;

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Product Policy and Brand Management Text and Cases

The book, now in its third edition, continues to elucidate the concepts and topics of Product Policy and Brand Management in a concise and;

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Clark's Position Radiography

positioning photographs and brand new explanatory line diagrams, a clearly defined and easy-to-follow structure, and international applicability. The;

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Kellogg on Branding in a Hyper-Connected World

guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace;

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Alan Siegel

Siegel has become one of the best-known figures in the branding business. He has achieved the stature of both pillar of the establishment;

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Employer Brand Bringing The Best Of Bra

at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the;

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Brand Building Marketing Key Emerging Ma

This book combines scientific research and professional insights on brand and marketing strategy development in major emerging growth;

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Creating Brand Loyalty

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising;

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Creating Brand Loyalty

One of the most critical factors in the success of a product or service is having a powerful brand identity. This work shows advertising;

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Brand Manners

environment turned into a relationship-killer, rather than a loyalty-builder? No matter how good the work behind brand positioning and communication;

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The New Brand You

The New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the;

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The Brand Mapping Strategy

greater influence in their industries and companies, and become thought leaders in their fields. The Brand Mapping Strategy uses proven;

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Employer Branding for Competitive Advantage

measure return on investment (ROI). Starting with the current interest in employer branding, this book looks at the historical roots of brand;

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Brand Manners

retail environment turned into a relationship--killer, rather than a loyalty--builder? No matter how good the work behind brand positioning and;

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Perceived Brand Localness

towards local fashion brands. The structure equation model reveals six direct impacts on the consumers LFB attitude. The author's findings;

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Branding A Store

this book explains the distinction between retail brands and manufacturer brands, and assesses the increasing conflict between the two. The;

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The Brand Strategy Canvas

Launching a startup is now easier than ever before. Building a lasting brand, however, remains a mystery for even the savviest of founders;

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Brand Aid

continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand, therefore it;

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Branding and Positioning in Base of the Pyramid Markets in Africa

marketing, management, and brand strategy who are interested in the unique branding characteristics of the African continent.;

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Advances in National Brand and Private Label Marketing

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide;

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