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Copywriting for Marketing Communications

Copywriting for Marketing Communications is about skilfully bridging the gap between writer and recipient in a way that resonates with the;

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Copywriting Strategies

Master the strategies for successful copywriting Messaging is the single most important factor in the success;

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Conversation Marketing

Conversation Marketing provides a single model to tie together all aspects of Internet marketing: de;...

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Persuasive Copywriting

sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative;

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Persuasive Copywriting

sells, using this second edition of the ultimate copywriting survival guide for the 21st century - essential to every marketing or creative;

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Essentials Of Marketing Communications

as explaining how marketing communications works in the real world.The text is ideal for those studying marketing communications for the;

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Essentials of Marketing Communications

as explaining how marketing communications works in the real world.The text is ideal for those studying marketing communications for the;

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Integrated Marketing Communication

Blakeman's Integrated Marketing Communication offers a classroom-tested, step-by-step approach that lays out creative processes and strategies for;

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Write To Sell

Subtitled, The Ultimate Guide To Great Copywriting. New and updated edition, with material about web;...

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Essentials Of Marketing Communications

, international marketing communications, and the operations and personnel involved in the industry. The book is the essential companion for;

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Copywriting: Successful Writing For Design, Advertising, And Marketing

voice are essential if you want to stand out from the competition. Copywriting shows how to write for all formats and contexts, from;

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Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow

"Read" Your Customers' Minds * How To Make Your Ads Easy For Your Readers To Chew, Swallow And Digest * How To Make "Dry As Dust" Case Studies;

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Marketing Communications in the Pharmaceutical Industry

This book examines the principal elements in the marketing communications process. It is helpful for all those involved in marketing;

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AMA Handbook For Managing Business To Business Marketing Communications

With communications occupying the key role in business to business marketing there is a need for professionals to fully grasp its;

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Copywriting

In 'Copywriting: Effectieve reclameteksten' belicht Joop Roomer diverse schrijf- en ontwerptechnieke;...

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The Halbert Copywriting Method Part III

use formula is great for... Punching up your own copy Smoothing out copy created using templates Cleaning up ads generated by copywriting;

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Mylab Marketing with Pearson Etext -- Access Card -- For Integrated Advertising, Promotion, and Marketing Communications

Mymarketinglab with Pearson Etext -- Standalone Access Card -- For Integrated Advertising, Promotion, and Marketing Communications;

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Integrated Marketing Communications

of the marketing communications mix elements. Ideal for those studying general marketing communications, the book also appeals to students taking;

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Marketing Communications

combines breadth of coverage with a student-friendly style; and is an essential resource for Marketing and business degree students studying;

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Marketing Communications

marcoms comes close to this one for being comprehensive and contemporary. Marketing Communications is suitable for undergraduate and post-graduate;

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Marketing Communications

Marketing Communications: A European Perspective is the perfect resource for European students of marketing communications. Providing an;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Innovative Marketing Communications

Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic;

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Marketing Communications Classics

Marketing Communications Classics brings together, for the first time, a selection of classic and contemporary articles into a single user;

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Marketing Communications

seventh edition and together their passion for marketing communications comes alive in this book as they share their expertise and experience. Its;

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Marketing Communications

is suitable for both undergraduate and postgraduate students of marketing communications;

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Foundations of Marketing Communications

Foundations of Marketing Communications offers a concise overview of the cornerstones, techniques an;...

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