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Copywriting: Successful Writing For Design, Advertising, And Marketing

Creating effective copywriting is of vital importance in today's design and communication industries. Well-targeted copy and a strong brand;

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Behind the Manipulation

advertising. It offers readers a step-by-step guide to writing brand advertising for all media, including social media. Students learn about the;

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Everything Guide To Writing Copy

The Everything Guide to Writing Copy is a step-by-step guide to writing effective copy for a variety of media including print, web;

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Copywriting Strategies

Master the strategies for successful copywriting Messaging is the single most important factor in the success;

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Power Marketing

explains how to create a distinctive edge through thought leadership and business writing. The ideal reader is a business owner who needs;

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Integrated Marketing Communication

briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the;

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Integrated Marketing Communication

briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the;

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Copywriting

language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses;

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Street-Smart Advertising

can reference this book for fresh campaign concepts, unusual visual treatments, innovative media ideas, powerful writing techniques;

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D&AD. The Copy Book

In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work;

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Integrated Marketing Communication Creative Strategy from Idea to Implementation

briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the;

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The Copywriter's Handbook

The classic guide to copywriting, now in an entirely updated third edition This is a book for everyone who writes or;

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Conversation Marketing

Conversation Marketing provides a single model to tie together all aspects of Internet marketing: design, copywriting, search engines;

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Persuasive Copywriting

. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques;

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Persuasive Copywriting

. This book provides a step up for those who already know the basics of writing copy, and are seeking more advanced, psychology-driven techniques;

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Integrated Marketing Communication

, branding and positioning, and creative briefs to copywriting, design, and considerations for each major media format. She also looks at visual and;

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Strategic Copywriting

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social;

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Strategic Copywriting

A detailed guide to proven strategies and techniques used in writing and designing successful ads for various print, broadcast, and social;

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Gabay's Copywriting Compendium

, ideas and descriptions to aid the writing process. Areas covered include: - Advice on spelling and grammar - Examples of rhyming words;

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Integrated Advertising, Promotion and Marketing Communications

For undergraduate Advertising and Integrated Marketing Communication courses. This Global Edition has been edited to include enhancements;

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Advertising Headlines That Make You Rich

resource for quickly and easily creating powerful advertising headlines that are a perfect fit for readers' businesses-the kind of headlines that;

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Advertising Headlines That Make You Rich

resource for quickly and easily creating powerful advertising headlines that are a perfect fit for readers' businesses-the kind of headlines that;

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Advertising Campaign Design: Just the Essentials

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing;

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Advertising Campaign Design: Just the Essentials

The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing;

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Copywriter's Crib Sheet - 40 Proven and Tested Copywriting Secrets You Can Use in Your Ads Today and See Results in Your Bank Account Tomorrow

secrets you'll find inside: * How To Eliminate Anxiety And Procrastination When Writing Your Ads * How To Squeeze More Money From Your Ads;

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Write to Sell: The Ultimate Guide to Copywriting

How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like - and sound like? Write to;

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D&Ad Copy Book

This title focuses on the words that sell and the brains behind the ads. In 1995, the D&AD published a book on the art of writing for;

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